BS Digital Arts & Creative Design

In the Digital Arts and Creative Design program, you will explore a variety of artistic as well as academic disciplines through digital mediums. This comprehensive course covers key areas including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you are aiming to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.

Begin your journey into the world of Digital Arts and Creative Design, and unlock your potential to shape the future of visual communication and contribute uniquely to the exciting field.

Program Objectives

The BS Digital Arts & Creative Design program intends to:

• Equip students with hands-on skills in industry-standard digital tools and software.
• Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
• Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
• Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
• Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
• Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

Why SHU?

An international standard cutting-edge curriculum for BS Digital Arts and Creative Design incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.

Real-world applications and research in a BS Digital Arts and Creative Design program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.

This method involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.

These skills prepare students to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends to launch and sustain successful careers.

This provides students with tailored guidance from experienced professionals to refine their creative concepts and business strategies. This support helps students turn innovative ideas into viable projects and career opportunities.

These opportunities offer students a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.

Such support and guidance ensure that students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.

Career Prospects and Internships

A Graphic Designer creates visual content using typography, imagery, and layout to communicate messages effectively across various media.

A UX/UI Designer enhances user experience and interface design to ensure intuitive, visually appealing, and functional digital products.

A Web Designer crafts the visual layout and aesthetics of websites, focusing on usability, design, and user experience.

An Animator creates moving images and visual effects through various techniques to bring stories and characters to life.

Film Artist and Tv Artist

A Media Professional manages and creates content across various platforms, including television, radio, print, and digital media, to inform, entertain, or influence audiences.

An Art Director oversees the visual style and artistic direction of projects, ensuring cohesive design and aesthetics across various media and platforms.

A Creative Director leads and inspires the creative team to develop and execute innovative concepts and visual strategies for projects and campaigns.

A Digital Illustrator creates detailed and imaginative artwork using digital tools and software to convey concepts and stories visually.

A Game Designer develops the concepts, mechanics, and narratives of video games to create engaging and interactive player experiences.

A Visual Effects (VFX) Artist creates digitally enhanced visual elements and effects to enhance and integrate with live-action footage in films, games, and other media.

A Brand Strategist develops and implements plans to build and maintain a strong, consistent brand identity that resonates with target audiences and drives business growth.

A Social Media Manager creates and manages content strategies across social platforms to engage audiences, build brand presence, and drive online growth.

A Freelance Designer/Artist offers creative services independently, working on diverse projects for various clients with flexibility in style and deadlines.

An Art Educator teaches and inspires students in various artistic techniques and principles, fostering creativity and skill development in the visual arts.

Tracks Offered

• Graphic Design
• Animation
• Media Production
• Social Media
• AI Creative Art
• Media Marketing

Industrial Advisory Board (IAB)& Platforms

• Comprise professionals from the digital arts, film and television, media, creative design, and technology industries, as well as academia.
• Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
• Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
• Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
• Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)