Fifteen students from Salim Habib University participated in the 1st Round of Jury of the Effie Awards, globally recognized advertisement campaign awards conducted by the Pakistan Advertisers Society (PAS). 

The event took place on the 3rd and 4th of February, 2023, and the participating students were responsible for making sure that all operations were executed smoothly. Our student team was led by Syed Umer Ali, a 7th Semester BBA student at Salim Habib University, who is currently doing an internship at the Pakistan Advertisers Society as a Project Manager.