Undergraduate Program

Bachelor of Business Administration (BBA)

Faculty of Management Science

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Department of Psychology

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Faculty of Management Science

Department of Psychology

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    Introduction

    Welcome to the Bachelor of Business Administration (BBA) program, a comprehensive and dynamic undergraduate degree that prepares students for success in the fast-paced and ever-changing world of business. Our program is designed to provide students with a solid foundation in business principles, theories, and practices, as well as the skills and knowledge necessary to succeed in a variety of professional settings.

    Through a combination of core courses, electives, and experiential learning opportunities, BBA students will gain a deep understanding of business concepts, including finance, marketing, management, accounting, and more. Our expert faculty, state-of-the-art resources, and strong industry connections will help students develop the skills and expertise needed to excel in their chosen career path.

    Whether your goal is to start your own business, pursue a career in a multinational corporation, or simply gain a deeper understanding of the business world, our BBA program will provide you with the tools and knowledge necessary to achieve your goals.

    Industry Advisory Board (IAB) & Platforms

    Our BBA program is recognized by its strong industry connections and the guidance of our Industry Advisory Board. Comprised of leaders, entrepreneurs and innovators from top leading companies, this board plays a crucial role in shaping our curriculum, ensuring that our students are equipped with market driven skillset and knowledge of today’s changing landscape be it employers demand or setting up your entrepreneurial mindset.

    Why BBA from SHU?

    Interdisciplinary Approach:

    The BBA program offers a well-rounded education, covering essential business disciplines such as management, finance, marketing, corporate analytics, business intelligence, HRM and entrepreneurship to promote idea building, strategy development, Freelancing and entrepreneurial spirit.

    Practical Exposure through Modern Teaching Pedagogies:

    The program offers real-world learning through case studies, simulations, and project-based learning.

    A Tight Knit of Industrial Exposure:

    The program offers intensive industry exposure through internships, experiential learning projects, and frequent industrial visits. Students gain valuable experience by interacting with professionals and entrepreneurs to understand how businesses operate in real-time. This strong network opens vast industry, startup, and freelancing opportunities for students.

    Foreign Qualified Faculty:

    The faculty is not only highly qualified but also deeply invested in student success. They offer personalized guidance and mentorship, helping students navigate their academic and career journeys.

    Industry-Driven Curriculum:

    Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

    Education career opportunities concept The graduate’s hat as a bridge from poverty to success 3d render on blue
    Industry-Driven Curriculum:

    Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

    Leading with Integrity – CSR in Our BBA Program:

    The program instills ethical decision-making and social responsibility skills among students through various CSR activities and community services, transforming them into well-rounded individuals.

    About Program

    • The primary program objective is to develop the foundational knowledge of the students in all major areas of business.
    • Development of personal competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.
    • Development of communication skills, quantitative reasoning, and business analysis competencies.
    • Be acquainted with business dynamics and functionalities, practices, and processes.
    • Understand the role of economics in the world marketplace, and acquire an awareness of local and global business issues.

    A BBA (Bachelor of Business Administration) degree from Salim Habib University equips students with the skills and knowledge to excel in dynamic business environments. Our students gain access to diverse internship opportunities across key business functions, including marketing, finance, human resources, operations, and sales, allowing them to develop hands-on experience and industry exposure.

    Graduates of our BBA program are well-prepared for rewarding career paths, such as Marketing Manager, Financial Analyst, Business Consultant, HR Specialist, Operations Manager, and Entrepreneur. Strong internship experience, industry collaborations, and networking opportunities provided by Salim Habib University give our students a competitive edge in the job market, ensuring they thrive in leading national and multinational organizations.

    Entry Requirements
    The applicant should:

    • Have 45% marks in HSC or equivalent marks in A-levels, or other qualifications
    • Qualify the Aptitude Test and Interview.
    • Marketing
    • Technology Management and Innovation
    • Finance and Banking
    • Human Resources Management
    • Intrapreneurship and Startup Management
    • Supply Chain Management

    Scheme of Study (Semester wise)

    Duration: 4 Years
    Semesters: 8
    Credit Hours: 142

    Course Code Course Title Credit Hours
    CSC106 Introduction to Computer Applications 2+1
    ENG101 Functional English 2+1
    ACC101 Introduction to Accounting 2+1
    MGT101 Principles of Management and Leadership 3+0
    HUM101 Foundation of Human Behavior 3+0
    Total Credit Hours 15
    Course Code Course Title Credit Hours
    ECO102 Microeconomics 3+0
    MTH107 Business Mathematics 3+0
    MKT101 Principles of Marketing 3+0
    ACC106 Financial Accounting and Corporate Reporting 2+1
    IST102 Islam and World Religions 2+0
    PDV103 Personal Development and Career Planning 0+2
    Total Credit Hours 16

     

    Course Code Course Title Credit Hours
    IIP101 Industry Immersion Project – I (Community Service) 0+0
    Total Credit Hours 0
    Course Code Course Title Credit Hours
    ENG105 Presentation and Communication Skills 3+0
    MGT201 Organizational Behavior and Leadership 3+0
    FIN206 Introduction to Finance 3+0
    PHI101 Philosophy, Logic, and Critical Thinking 3+0
    MTH104 Introduction to Business Analytics 3+0
    PST101 Pakistan Studies 2+0
    Total Credit Hours 17

     

    Course Code Course Title Credit Hours
    MKT201 Consumer Behavior 3+0
    MGT205 Human Resource Management 3+0
    FIN204 Financial Management 3+0
    MTH210 Calculus with Applications 3+0
    ECO203 Macroeconomics 3+0
    PDV203 Arts and Literature 0+2
    Total Credit Hours 17

     

    Course Code Course Title Credit Hours
    IIPxxx* Industry Immersion Project – II (Corporate) 0+3
    Credit Hours 0
    Course Code Course Title Credit Hours
    ENG306 Applied Business Communication 3+0
    MTH304 Business Analytics (Modelling & Forecasting) 3+0
    ECO301 Financial Institutions and Markets 3+0
    LAW202 Legal Environment for Business in Pakistan 3+0
    ACC306 Accounting for Management Decisions 3+0
    FIN202 Securities Trading & Applied Economics 0+2
    Total Credit Hours 17
    Course Code Course Title Credit Hours
    MGT305 Business Research Methods 3+0
    MGT301 Operations and Project Management 3+0
    XXXxxx* Business Majors Elective I 3+0
    XXXxxx* Pakistan Economy 3+0
    XXXxxx* Natural Science/Social Science/Humanities Elective-I 3+0
    MGT304 Foreign Language 3+0
    Total Credit Hours 18
    Credit Hours 0
    Course Code Course Title Credit Hours
    MGT401 Entrepreneurship 3+0
    MKT401 Marketing Research 3+0
    MGT404 Business Simulations 3+0
    XXXxxx* ELP – 1 3+0
    XXXxxx* Business Majors Elective-II 3+0
    XXXxxx* Business Minors Elective-I 3+0
    Total Credit Hours 18

     

    Course Code Course Title Credit Hours
    MGT405 Business Strategy 3+0
    HUM401 Business Ethics 3+0
    XXXxxx* Business Majors Elective-III 3+0
    XXXxxx* Business Majors Elective-IV 3+0
    XXXxxx* Business Minors Elective-II 3+0
    XXXxxx* ELP – 2 3+0
    Total Credit Hours 18

     

    Sample Test Paper

    Section-I English (20 Marks)

    1.What is the synonym of ‘reluctant’?
    Hesitant
    B. Willing
    C. Excited
    D. Careless
    Answer: A. Hesitant 

    2. What is the antonym of ‘scarce’?
    Few
    B. Rare
    C. Abundant
    D. Missing
    Answer: C. Abundant 

    3. If he ______ harder, he could have passed the test.
    studied
    B. had studied
    C. studies
    D. has studied
    Answer: B. had studied 

    Passage:
    Many people believe that creativity is a trait possessed only by artists, writers, or musicians. However, psychologists have increasingly come to view creativity as a general mental ability that can be applied in nearly every field — from business to science, and even in everyday problem-solving. While some people may have a natural inclination toward original thinking, research suggests that creativity is not fixed; it can be developed and enhanced through deliberate effort and practice. 

    One surprising finding is that constraints — such as limited time or resources — often boost creativity rather than hinder it. This seems counterintuitive, but researchers argue that boundaries force individuals to think in more flexible and innovative ways. Additionally, the willingness to take risks and embrace failure plays a crucial role. People who view mistakes as learning opportunities are more likely to persist and eventually produce creative outcomes. 

    Thus, creativity is not a mysterious talent reserved for a few, but a skill that thrives in challenging situations and grows with experience and mindset. 

    4. What is the main idea of the passage?
    Creativity is only useful in the arts.
    B. Creativity is an inborn talent that cannot be learned.
    C. Creativity is a skill that can be developed and applied broadly.
    D. Creative people avoid difficult situations.
    Answer: C. Creativity is a skill that can be developed and applied broadly. 

    5. The word “counterintuitive” in paragraph 2 most likely means:
    A. Easy to understand
    B. Unexpected or surprising
    C. Proven and factual
    D. Helpful and kind
    Answer: B. Unexpected or surprising 

    Section-II Analytical (30 Marks)

    1. AC, EG, IK, MO, ?
    QS
    B. QR
    C. TU
    D. ST
    Answer: A. QS 

    2. Find the missing number in the pattern:
    8, 16, 24, __, 40
    28
    B. 30
    C. 32
    D. 36
    Answer: C. 32 

    3. What comes next in the pattern?
    Monday, Thursday, Sunday, Wednesday, ?
    Friday
    B. Saturday
    C. Tuesday
    D. Monday
    Answer: C. Tuesday
     

    4. If 5a = 45, what is the value of 3a + 6?
    21
    B. 27
    C. 33
    D. 36
    Answer: C. 33 

    5. A bag contains 3 red, 5 blue, and 2 green balls. What is the probability of drawing a blue ball?
    1/2
    B. 3/10
    C. 1/5
    D. 1/10
    Answer: A. 1/2 

     

    Section-II General Knowledge (15 Marks)

    1. Islamabad officially became the capital of Pakistan in:
    1959
    B. 1967
    C. 1971
    D. 1980
    Answer: B. 1967 

    2. The highest civilian award of Pakistan is:
    Nishan-e-Haider
    B. Hilal-e-Imtiaz
    C. Sitara-e-Imtiaz
    D. Nishan-e-Pakistan
    Answer: D. Nishan-e-Pakistan 

    3. The country with the largest population in the world is:
    China
    B. India
    C. USA
    D. Indonesia
    Answer: B. India 

    4. The famous K2 mountain lies in which mountain range?
    Hindu Kush
    B. Himalayas
    C. Karakoram
    D. Pamirs
    Answer: C. Karakoram 

    5. The headquarter of the United Nations (UN) is in:
    Geneva
    B. New York
    C. Paris

    Section-III I.Q (15 Marks)

    1. Which word does not belong?
    Apple
    B. Banana
    C. Carrot
    D. Mango
    Answer: C. Carrot  

    2. If ALL PENCILS are PENS, and ALL PENS are STATIONERY, then all PENCILS are definitely:
    Pens
    B. Stationery
    C. Office Supplies
    D. Inks
    Answer: B. Stationery 

    3. A clock shows 4:00. What is the angle between the hour and minute hands?
    120°
    B. 130°
    C. 150°
    D. 90°
    Answer: A. 120° 

    4. John’s mother has 4 children: April, May, June, and __?
    July
    B. August
    C. John
    D. March
    Answer: C. John 

    5. If it takes 5 machines 5 minutes to make 5 items, how long will it take 100 machines to make 100 items?
    5 minutes
    B. 10 minutes
    C. 100 minutes
    D. 50 minutes
    Answer: A. 5 minutes

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