Undergraduate Program

Bachelor of Business Administration (BBA)

Faculty of Management Science

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Department of Business Administration

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Faculty of Management Science

Department of Business Administration

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    Introduction

    Welcome to the Bachelor of Business Administration (BBA) program, a comprehensive and dynamic undergraduate degree that prepares students for success in the fast-paced and ever-changing world of business. Our program is designed to provide students with a solid foundation in business principles, theories, and practices, as well as the skills and knowledge necessary to succeed in a variety of professional settings.

    Through a combination of core courses, electives, and experiential learning opportunities, BBA students will gain a deep understanding of business concepts, including finance, marketing, management, accounting, and more. Our expert faculty, state-of-the-art resources, and strong industry connections will help students develop the skills and expertise needed to excel in their chosen career path.

    Whether your goal is to start your own business, pursue a career in a multinational corporation, or simply gain a deeper understanding of the business world, our BBA program will provide you with the tools and knowledge necessary to achieve your goals.

    Industry Advisory Board (IAB) & Platforms

    Our BBA program is recognized by its strong industry connections and the guidance of our Industry Advisory Board. Comprised of leaders, entrepreneurs and innovators from top leading companies, this board plays a crucial role in shaping our curriculum, ensuring that our students are equipped with market driven skillset and knowledge of today’s changing landscape be it employers demand or setting up your entrepreneurial mindset.

    What makes BBA Program distinctive?

    Interdisciplinary Approach:

    The BBA program offers a well-rounded education, covering essential business disciplines such as management, finance, marketing, corporate analytics, business intelligence, HRM and entrepreneurship to promote idea building, strategy development, Freelancing and entrepreneurial spirit.

    Practical Exposure through Modern Teaching Pedagogies:

    The program offers real-world learning through case studies, simulations, and project-based learning.

    A Tight Knit of Industrial Exposure:

    The program offers intensive industry exposure through internships, experiential learning projects, and frequent industrial visits. Students gain valuable experience by interacting with professionals and entrepreneurs to understand how businesses operate in real-time. This strong network opens vast industry, startup, and freelancing opportunities for students.

    Foreign Qualified Faculty:

    The faculty is not only highly qualified but also deeply invested in student success. They offer personalized guidance and mentorship, helping students navigate their academic and career journeys.

    Industry-Driven Curriculum:

    Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

    Education career opportunities concept The graduate’s hat as a bridge from poverty to success 3d render on blue
    Industry-Driven Curriculum:

    Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

    Leading with Integrity – CSR in Our BBA Program:

    The program instills ethical decision-making and social responsibility skills among students through various CSR activities and community services, transforming them into well-rounded individuals.

    About Program

    • The primary program objective is to develop the foundational knowledge of the students in all major areas of business.
    • Development of personal competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.
    • Development of communication skills, quantitative reasoning, and business analysis competencies.
    • Be acquainted with business dynamics and functionalities, practices, and processes.
    • Understand the role of economics in the world marketplace, and acquire an awareness of local and global business issues.

    A BBA (Bachelor of Business Administration) degree from Salim Habib University equips students with the skills and knowledge to excel in dynamic business environments. Our students gain access to diverse internship opportunities across key business functions, including marketing, finance, human resources, operations, and sales, allowing them to develop hands-on experience and industry exposure.

    Graduates of our BBA program are well-prepared for rewarding career paths, such as Marketing Manager, Financial Analyst, Business Consultant, HR Specialist, Operations Manager, and Entrepreneur. Strong internship experience, industry collaborations, and networking opportunities provided by Salim Habib University give our students a competitive edge in the job market, ensuring they thrive in leading national and multinational organizations.

    Entry Requirements
    The applicant should:

  • Have 45% marks in HSC or equivalent marks in A-levels, or other qualifications
  • Qualify the Aptitude Test and Interview.
    • Marketing
    • Technology Management and Innovation
    • Finance and Banking
    • Human Resources Management
    • Intrapreneurship and Startup Management
    • Supply Chain Management

    Scheme of Study (Semester wise)

    Duration: 4 Years
    Semesters: 8
    Credit Hours: 142

    Course Code Course Title Credit Hours
    CSC106 Introduction to Computer Applications 2+1
    ENG101 Functional English 2+1
    ACC101 Introduction to Accounting 2+1
    MGT101 Principles of Management and Leadership 3+0
    HUM101 Foundation of Human Behavior 3+0
    Total Credit Hours 15
    Course Code Course Title Credit Hours
    ECO102 Microeconomics 3+0
    MTH107 Business Mathematics 3+0
    MKT101 Principles of Marketing 3+0
    ACC106 Financial Accounting and Corporate Reporting 2+1
    IST102 Islam and World Religions 2+0
    PDV103 Personal Development and Career Planning 0+2
    Total Credit Hours 16

     

    Course Code Course Title Credit Hours
    IIP101 Industry Immersion Project – I (Community Service) 0+0
    Total Credit Hours 0
    Course Code Course Title Credit Hours
    ENG105 Presentation and Communication Skills 3+0
    MGT201 Organizational Behavior and Leadership 3+0
    FIN206 Introduction to Finance 3+0
    PHI101 Philosophy, Logic, and Critical Thinking 3+0
    MTH104 Introduction to Business Analytics 3+0
    PST101 Pakistan Studies 2+0
    Total Credit Hours 17

     

    Course Code Course Title Credit Hours
    MKT201 Consumer Behavior 3+0
    MGT205 Human Resource Management 3+0
    FIN204 Financial Management 3+0
    MTH210 Calculus with Applications 3+0
    ECO203 Macroeconomics 3+0
    PDV203 Arts and Literature 0+2
    Total Credit Hours 17

     

    Course Code Course Title Credit Hours
    IIPxxx* Industry Immersion Project – II (Corporate) 0+3
    Credit Hours 0
    Course Code Course Title Credit Hours
    ENG306 Applied Business Communication 3+0
    MTH304 Business Analytics (Modelling & Forecasting) 3+0
    ECO301 Financial Institutions and Markets 3+0
    LAW202 Legal Environment for Business in Pakistan 3+0
    ACC306 Accounting for Management Decisions 3+0
    FIN202 Securities Trading & Applied Economics 0+2
    Total Credit Hours 17
    Course Code Course Title Credit Hours
    MGT305 Business Research Methods 3+0
    MGT301 Operations and Project Management 3+0
    XXXxxx* Business Majors Elective I 3+0
    XXXxxx* Pakistan Economy 3+0
    XXXxxx* Natural Science/Social Science/Humanities Elective-I 3+0
    MGT304 Foreign Language 3+0
    Total Credit Hours 18
    Credit Hours 0
    Course Code Course Title Credit Hours
    MGT401 Entrepreneurship 3+0
    MKT401 Marketing Research 3+0
    MGT404 Business Simulations 3+0
    XXXxxx* ELP – 1 3+0
    XXXxxx* Business Majors Elective-II 3+0
    XXXxxx* Business Minors Elective-I 3+0
    Total Credit Hours 18

     

    Course Code Course Title Credit Hours
    MGT405 Business Strategy 3+0
    HUM401 Business Ethics 3+0
    XXXxxx* Business Majors Elective-III 3+0
    XXXxxx* Business Majors Elective-IV 3+0
    XXXxxx* Business Minors Elective-II 3+0
    XXXxxx* ELP – 2 3+0
    Total Credit Hours 18

     

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