The Faculty of Management Sciences aims to achieve its objectives in line with the vision to become a reputable university in business management education in Pakistan and build our strengths in teaching, learning and research. Our curricula do not only allow the students the opportunity to experience and develop an understanding of the latest tools and techniques, but also expose them to applied learning through experiential learning opportunities, field visits, and workshops from the very beginning of the program. Our training aims to nurture innovative young minds through offering a broad-based curriculum that provides students exposure both within their discipline and soft skills. Our approach in the development of curricula has therefore been to be creative and entrepreneurial towards introducing new ideas aimed towards the personal and intellectual development of our students. Professional learning, in terms of refining our strong associations with industry, commerce and professions in order for students to become responsible citizens and well-equipped to enter the knowledge-based workplace and society.
After the experience of the lingering pandemic, learning is taking many forms, and information will be available in many formats. By helping our students today discover how they can leverage the universities’ wide-ranging resources for lifelong learning, we will position them better for effective roles, as we continue to maximise through digital technology in the delivery of our programmes and expand our reach to attract students and faculty from all parts of the country and abroad.
I welcome you to the Faculty of Management Sciences at Salim Habib University (SHU).
Prof. Dr. Syed Irfan Hyder
Acting Dean
Faculty of Management Sciences
The Department of Social Sciences & Humanities has been established in the Faculty of Management Sciences at Salim Habib University as an institution committed to fostering holistic education and nurturing well-rounded individuals. The inclusion of such a department is not only essential but also aligns with our vision of providing a comprehensive educational experience to our students.
To be a leading hub of interdisciplinary learning, innovation, and social impact in the region.
To provide students with a comprehensive understanding of the diverse fields within social sciences and humanities, while fostering critical thinking, creativity, and empathy, and enabling students to analyse complex societal issues and contribute positively to their communities.
Our BS Content Development & Virality program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.
The BS Content Development & Virality program intends to equip students with the skills and knowledge to:
The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.
Real world applications and researchReal-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.
Experiential and project-based learningExperiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.
Career-focused marketable and entrepreneurial skillsCareer-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.
Personalized industry mentorship for nurturing entrepreneurial ideasPersonalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.
Opportunities for international exposure and mobility through competitions and exhibitionsOpportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.
Support and guidance from highly experienced and well-qualified faculty membersSupport and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.
A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.
Social Media ManagerA social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.
Content StrategistA content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.
SEO SpecialistAn SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.
Digital Marketing SpecialistA digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.
Brand ManagerA brand manager develops and oversees strategies to build and maintain a brand's identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.
CopywriterA copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.
Content EditorA content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.
Media Relations SpecialistA media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand's messages and stories.
Freelance Content ConsultantA freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients' specific needs and goals for effective communication and audience engagement.
E-Commerce Content ManagerAn e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.
Influencer Relations CoordinatorAn influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.
Public Relations SpecialistA public relations specialist crafts and manages a brand's public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.
Content Development SpecialistA content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.
Video Content ProducerA Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.
Podcast ProducerA Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.
User Experience (UX) WriterA User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.
Content Marketing ManagerA Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.
Email Marketing SpecialistAn Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.
1st Year |
||
Semester - I |
||
Course Code | Course Title | Credit Hours |
- | Vlogging Techniques & Strategies | 3+0 |
- | Everyday English | 2+1 |
- | Compelling Copywriting | 2+1 |
- | Digital Marketing Essentials for Content Developers | 3+0 |
- | Scientific Content Creation & Viral Marketing | 3+0 |
Total Credit Hours | 15 | |
Semester - II |
||
Course Code | Course Title | Credit Hours |
- | Academic English for Content Creators | 3+0 |
- | Virtual Team Management | 3+0 |
- | Blogging and Online Writing | 3+0 |
- | Islamic Concepts in Real Life | 2+0 |
- | Content Analytics & Performance Measurement | 3+0 |
- | Documentary Production and Analysis | 0+2 |
Total Credit Hours | 16 | |
Summer Semester |
||
Course Code | Course Title | Credit Hours |
- | Industry Immersion Project - I (Community Service) | 0+0 |
2nd Year |
||
Semester - III |
||
Course Code | Course Title | Credit Hours |
- | Communicate with Impact: Presentation Essentials | 3+0 |
- | Multimedia Content Genres | 3+0 |
- | Biographical Content Creation | 3+0 |
- | Literary Content Development | 3+0 |
- | Voice-Over and Recitation Techniques | 3+0 |
- | Discovering Pakistan: History, Culture, and Society | 2+0 |
Total Credit Hours | 17 | |
Semester - IV |
||
Course Code | Course Title | Credit Hours |
- | Journalistic Content Creation | 3+0 |
- | Content Animation Techniques | 3+0 |
- | Doodle Art, Photography, and Stock Image Utilization | 3+0 |
- | Tools and Techniques for Content Development | 3+0 |
- | Graphic Design Fundamentals | 3+0 |
- | Web Page and App Development | 0+2 |
Total Credit Hours | 17 | |
Summer Semester |
||
Course Code | Course Title | Credit Hours |
- | Industry Immersion Project - II (Corporate) | 0+0 |
3rd Year |
||
Semester - V |
||
Course Code | Course Title | Credit Hours |
- | Translation and Grammar Checking Tools | 3+0 |
- | Reference and Fact-Checking Methods | 3+0 |
- | Copyright Laws and Content Protection | 3+0 |
- | Advanced Animation Techniques | 3+0 |
- | Educational Simulations and Games | 3+0 |
- | Educational Content Development | 3+0 |
Total Credit Hours | 18 | |
Semester - VI |
||
Course Code | Course Title | Credit Hours |
- | Research Content Creation | 3+0 |
- | Supporting and Conducting Original Research | 3+0 |
- | Elective I | 3+0 |
- | Genre-Specific Promotion Strategies | 3+0 |
- | Podcast Production and Distribution | 3+0 |
- | Expert Channel Development | 3+0 |
Total Credit Hours | 18 | |
Summer Semester |
||
Course Code | Course Title | Credit Hours |
- | - | - |
4th Year |
||
Semester - VII |
||
Course Code | Course Title | Credit Hours |
- | Conducting and Editing Interviews | 3+0 |
- | Content Mediation and Collection Techniques | 3+0 |
- | Summarizing and Presenting Content | 3+0 |
- | Collection Presentation Techniques | 3+0 |
- | Elective-II | 3+0 |
- | Craft Channel Content Creation | 3+0 |
Total Credit Hours | 18 | |
Semester - VIII |
||
Course Code | Course Title | Credit Hours |
- | Restoration Channel Content Creation | 3+0 |
- | Engineering and Technology Channel Content | 3+0 |
- | Social Media Identity and Promotion | 3+0 |
- | Elective-III | 3+0 |
- | Elective-IV | 3+0 |
- | Project | 3+0 |
Total Credit Hours | 18 | |
Total Program Credit Hours | 137 |
Course Title | Credit Hours |
Client Commission | - |
Creating Impact | - |
Digital Journalism | - |
Writing & Visual Culture | - |
Secrets of Storytelling | - |
Popular Non-Fiction | - |
Writing Bestseller | - |
Philosophical Content Creation and Presentation | - |
Movie and Song Collage Creation | - |
Creating Nostalgic Content | - |
Age-Specific Content Development | - |
Social Media Behaviour Analysis | - |
Storyboarding for Content Creation | - |
In the Digital Arts and Creative Design program, you will explore a variety of artistic as well as academic disciplines through digital mediums. This comprehensive course covers key areas including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you are aiming to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.
Begin your journey into the world of Digital Arts and Creative Design, and unlock your potential to shape the future of visual communication and contribute uniquely to the exciting field.
The BS Digital Arts & Creative Design program intends to:
An international standard cutting-edge curriculum for BS Digital Arts and Creative Design incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.
Real world applications and research:Real-world applications and research in a BS Digital Arts and Creative Design program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.
Experiential and project-based learning:This method involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.
Career-focused marketable and entrepreneurial skills:These skills prepare students to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends to launch and sustain successful careers.
Personalized industry mentorship for nurturing entrepreneurial ideas:This provides students with tailored guidance from experienced professionals to refine their creative concepts and business strategies. This support helps students turn innovative ideas into viable projects and career opportunities.
Opportunities for international exposure and mobility through competitions and exhibitions:These opportunities offer students a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.
Support and guidance from highly experienced and well-qualified faculty members:Such support and guidance ensure that students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.
A Graphic Designer creates visual content using typography, imagery, and layout to communicate messages effectively across various media.
UX/UI DesignerA UX/UI Designer enhances user experience and interface design to ensure intuitive, visually appealing, and functional digital products.
Web DesignerA Web Designer crafts the visual layout and aesthetics of websites, focusing on usability, design, and user experience.
AnimatorAn Animator creates moving images and visual effects through various techniques to bring stories and characters to life.
ArtistFilm Artist and Tv Artist
Media ProfessionalA Media Professional manages and creates content across various platforms, including television, radio, print, and digital media, to inform, entertain, or influence audiences.
Art DirectorAn Art Director oversees the visual style and artistic direction of projects, ensuring cohesive design and aesthetics across various media and platforms.
Creative DirectorA Creative Director leads and inspires the creative team to develop and execute innovative concepts and visual strategies for projects and campaigns.
Digital IllustratorA Digital Illustrator creates detailed and imaginative artwork using digital tools and software to convey concepts and stories visually.
Game DesignerA Game Designer develops the concepts, mechanics, and narratives of video games to create engaging and interactive player experiences.
Visual Effects (VFX) ArtistA Visual Effects (VFX) Artist creates digitally enhanced visual elements and effects to enhance and integrate with live-action footage in films, games, and other media.
Brand StrategistA Brand Strategist develops and implements plans to build and maintain a strong, consistent brand identity that resonates with target audiences and drives business growth.
Social Media ManagerA Social Media Manager creates and manages content strategies across social platforms to engage audiences, build brand presence, and drive online growth.
Freelance Designer/ArtistA Freelance Designer/Artist offers creative services independently, working on diverse projects for various clients with flexibility in style and deadlines.
Art EducatorAn Art Educator teaches and inspires students in various artistic techniques and principles, fostering creativity and skill development in the visual arts.
1st Year |
||
Semester - I |
||
Course Code | Course Title | Credit Hours |
- | History of Design | 3+0 |
- | English-1 | 3+0 |
- | Still Life Drawing | 3+0 |
- | Digital Drawing & Illustration-1 | 3+0 |
- | Color Theory | 3+0 |
- | Basic Design | 3+0 |
Total Credit Hours | 18 | |
Semester - II |
||
Course Code | Course Title | Credit Hours |
- | Figure Drawing | 3+0 |
- | Media Psychology | 3+0 |
- | Digital Drawing & Illustration-2 | 3+0 |
- | Media Marketing | 3+0 |
- | English-2 | 3+0 |
- | Packaging Graphics | 3+0 |
Total Credit Hours | 18 | |
2nd Year |
||
Semester - III |
||
Course Code | Course Title | Credit Hours |
- | Media Advertising | 3+0 |
- | Story Boarding | 3+0 |
- | Introduction to Animation | 3+0 |
- | Digital Image Manipulation | 3+0 |
- | Oral Communication (Speech) | 3+0 |
- | Typography | - |
Total Credit Hours | 18 | |
Semester - IV |
||
Course Code | Course Title | Credit Hours |
- | Music Production | 3+0 |
- | Advertising Designs | 3+0 |
- | Printing Procedure | 3+0 |
- | Media Branding | 3+0 |
- | Digital Photography | 3+0 |
- | 2D Animation | 3+0 |
Total Credit Hours | 18 | |
3rd Year |
||
Semester - V |
||
Course Code | Course Title | Credit Hours |
- | 3D Modeling & Animation Techniques | 3+0 |
- | Web Site Development | 3+0 |
- | Non-Linear Editing | 3+0 |
- | Research & Media Planning | 3+0 |
- | Advance Media Concepts-1 | 3+0 |
- | Copy Writing | 3+0 |
Total Credit Hours | 18 | |
Semester - VI |
||
Course Code | Course Title | Credit Hours |
- | Advance 3D Modeling | 3+0 |
- | Advance Media Concepts-2 | 3+0 |
- | Digital Movie Making | 3+0 |
- | Media Ethics | 3+0 |
- | Gamification | 3+0 |
- | Pakistan & Islamic Studies | 3+0 |
Total Credit Hours | 18 | |
4th Year |
||
Semester - VII |
||
Course Code | Course Title | Credit Hours |
- | Video for Visual Effects | 3+0 |
- | Advance Animation Techniques | 3+0 |
- | Elective-1 | 3+0 |
- | Elective-2 | 3+0 |
- | Project-1 | 3+0 |
Total Credit Hours | 15 | |
Semester - VIII |
||
Course Code | Course Title | Credit Hours |
- | Internship | 3+0 |
- | Elective-3 | 3+0 |
- | Elective-4 | 3+0 |
- | Project-2 | 3+0 |
Total Credit Hours | 15 |
BS Psychology is an interdisciplinary undergraduate program designed to provide students with a comprehensive understanding of psychological principles and their applications in promoting mental health and well-being. This 4-year program integrates traditional psychology coursework with specialized training in well-being, health psychology, and positive psychology.
Our BS Psychology curriculum combines global psychological theories with advanced research techniques, providing students with a comprehensive understanding of human behavior. It emphasizes critical thinking, cross-cultural perspectives, and evidence-based practices to prepare graduates for diverse psychological careers and further studies.
Hi-tech laboratories for real world applications and research:Hi-tech laboratories offer state-of-the-art tools and technology, enabling students to conduct real-world psychological experiments and research. These labs foster hands-on learning and innovative investigations, bridging theory with practical applications in fields such as cognitive neuroscience, behavioral analysis, and clinical psychology.
Experiential and project-based learning:Hands-on learning in BS Psychology immerses students in real-world psychological scenarios through hands-on activities, case studies, and collaborative projects. This approach enhances understanding by applying psychological concepts to solve practical problems, fostering critical thinking, creativity, and professional skills essential for careers in psychology.
Career-focused marketable and entrepreneurial skills:Our program focused on career-oriented, marketable, and entrepreneurial skills equips students with the ability to apply psychological principles in diverse settings. It emphasizes skills like communication, problem-solving, and business acumen, preparing graduates for roles in mental health services, human resources, consulting, and entrepreneurial ventures in the psychological field.
Personalized industry mentorship for nurturing entrepreneurial ideas:Personalized industry mentorship in BS Psychology connects students with experienced professionals to nurture entrepreneurial ideas and guide career development. This mentorship fosters innovation by providing tailored advice, industry insights, and support, helping students transform their psychological knowledge into successful ventures and impactful careers.
Opportunities for international exposure and mobility through competitions and exhibitions:This program offers opportunities for international exposure and mobility through global competitions and exhibitions, allowing students to showcase their research and innovative ideas. These experiences broaden perspectives, enhance cross-cultural understanding, and connect students with global networks in the field of psychology.
Support and guidance from highly experienced and well-qualified faculty members:In the BS Psychology program, students receive support and guidance from highly experienced and well-qualified faculty members who bring diverse expertise and cutting-edge knowledge to the classroom. This mentorship enhances learning by fostering critical thinking, research skills, and professional development in various psychological fields.
A psychologist is a trained professional who studies human behaviour, emotions, and mental processes.
Educational PsychologistEducational psychologists apply theories of human development to understand individual learning and inform the instructional process.
Human Resources SpecialistHuman resources specialists recruit, screen, and interview job applicants and place newly hired workers in jobs.
Healthcare PsychologistA healthcare psychologist helps individuals and groups in areas related to personal wellbeing, interpersonal relationships, work, recreation, health, and crisis management.
Community Services CounselorA community counselor offers mental health services to the public, and provides therapy and support for individuals in the general public.
Research PsychologistResearch psychologists use scientific methods to examine questions and test hypotheses with the aim of understanding human thought and behavior.
Human Services ManagerA Human Services Manager directs the flow of work and resources in their office or agency to ensure that things are working at peak efficiency.
Psychological ConsultantA Psychological consultant applies psychological theories, methods, and tools to help solve complex problems and improves performances, etc.
Education and Training SpecialistAn Education and Training Specialist with a BS in Psychology designs and delivers effective learning programs, utilizing psychological insights to enhance educational outcomes.
Wellbeing CoachA Wellbeing Coach supports individuals in improving their mental and emotional health through personalized guidance and evidence-based strategies.
Family and Relationship CounselorA Family and Relationship Counselor helps individuals and couples navigate and resolve interpersonal issues to improve relationships and family dynamics.
Therapy AideA Therapy Aide assists therapists in delivering treatment and support to patients by preparing materials, managing schedules, and facilitating therapeutic activities.
Researcher and AcademicianThey conduct studies to advance knowledge in their field and educates others through teaching and scholarly publications.
1st Year |
||
Semester - Ⅰ |
||
Course Code | Course Title | Credit Hours |
- | English-I | 3+0 |
- | Pakistan Studies | 2+0 |
- | Basic Mathematics | 3+0 |
- | Behavioural Statistics – I | 3+0 |
- | Sociology – I / Anthropology - I | 3+0 |
- | Introduction to Psychology | 3+1 |
Total Credit Hours | 18 | |
Semester - ⅠⅠ |
||
Course Code | Course Title | Credit Hours |
- | English-II | 3+0 |
- | Islamic Studies / Ethics | 2+0 |
- | Calculus | 3+0 |
- | Behavioural Economics | 3+0 |
- | Philosophy of Psychology | 3+0 |
Total Credit Hours | 14 | |
2nd Year |
||
Semester - ⅠⅠⅠ |
||
Course Code | Course Title | Credit Hours |
- | Introduction to Computing | 3+0 |
- | Behavioural Statistics – II | 3+0 |
- | Sociology – II / Anthropology - II | 3+0 |
- | Experimental Psychology | 3+1 |
- | Health Psychology | 3+0 |
Total Credit Hours | 16 | |
Semester - ⅠⅤ |
||
Course Code | Course Title | Credit Hours |
- | English-III | 3+0 |
- | Behavioural Economics – II | 3+0 |
- | Educational Psychology | 3+0 |
- | Developmental Psychology | 3+0 |
- | Abnormal Psychology | 3+0 |
Total Credit Hours | 15 | |
3rd Year |
||
Semester - Ⅴ |
||
Course Code | Course Title | Credit Hours |
- | Mental Health and Psycho-pathology – I | 3+0 |
- | Personality Theory I | 3+0 |
- | Applied Social Psychology | 3+0 |
- | Research Methods - I | 3+0 |
- | Environmental Psychology | 3+0 |
Total Credit Hours | 15 | |
Semester - ⅤⅠ |
||
Course Code | Course Title | Credit Hours |
- | Mental Health and Psycho-pathology – II | 3+0 |
- | Personality Theory II | 3+0 |
- | Positive Psychology | 3+0 |
- | Research Methods – II | 3+0 |
- | Capstone Project | 3+0 |
Total Credit Hours | 18 | |
4th Year |
||
Semester - ⅤⅡ |
||
Course Code | Course Title | Credit Hours |
- | Psychological Testing I | 3+0 |
- | Behavioural Neuroscience and Psychopharmacology | 3+0 |
- | Elective-I: Industrial / Organizational Psychology | 3+0 |
- | Elective-II: Consumer Psychology | 3+0 |
- | Internship | 2+0 |
Total Credit Hours | 14 | |
Semester - ⅤⅢ |
||
Course Code | Course Title | Credit Hours |
- | Psychological Testing II | 3+0 |
- | Assessment and Therapeutic Methods | 3+0 |
- | Elective-III: Cross Cultural Psychology | 3+0 |
- | Elective-IV: Clinical Psychology | 3+0 |
- | Psychological Assessment Lab | 0+3 |
Total Credit Hours | 15 |
Professor
Chairperson
Acting Chairperson & Associate Professor
Head of MBA Program & Associate Professor
Acting Head of BBA Program & Associate Professor
Assistant Professor
Lecturer
Lecturer
Lecturer
Lecturer (Finance)
Lecturer
Lecturer
Lecturer