Prof. Dr. Syed Irfan Hyder

Acting Dean
Faculty of Management Sciences

Dean's Message

The Faculty of Management Sciences aims to achieve its objectives in line with the vision to become a reputable university in business management education in Pakistan and build our strengths in teaching, learning and research. Our curricula do not only allow the students the opportunity to experience and develop an understanding of the latest tools and techniques, but also expose them to applied learning through experiential learning opportunities, field visits, and workshops from the very beginning of the program. Our training aims to nurture innovative young minds through offering a broad-based curriculum that provides students exposure both within their discipline and soft skills. Our approach in the development of curricula has therefore been to be creative and entrepreneurial towards introducing new ideas aimed towards the personal and intellectual development of our students. Professional learning, in terms of refining our strong associations with industry, commerce and professions in order for students to become responsible citizens and well-equipped to enter the knowledge-based workplace and society.

After the experience of the lingering pandemic, learning is taking many forms, and information will be available in many formats. By helping our students today discover how they can leverage the universities’ wide-ranging resources for lifelong learning, we will position them better for effective roles, as we continue to maximise through digital technology in the delivery of our programmes and expand our reach to attract students and faculty from all parts of the country and abroad.

I welcome you to the Faculty of Management Sciences at Salim Habib University (SHU).

Prof. Dr. Syed Irfan Hyder
Acting Dean
Faculty of Management Sciences

BS Content Development & Virality

Our BS Content Development & Virality program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.

Program Objectives

The BS Content Development & Virality program intends to equip students with the skills and knowledge to:

• Develop high-quality, engaging content for various digital platforms, including social media, blogs, video channels, and websites.
• Understand the mechanisms and strategies behind viral content, including trends analysis, audience engagement, and emotional triggers.
• Gain proficiency in digital marketing tools and techniques, such as SEO, SEM, email marketing, and influencer partnerships.
• Learn to use data analytics to measure content performance, audience reach, and engagement, and make data-driven decisions to optimize content strategies.
• Enhance writing, storytelling, and multimedia production skills to craft compelling narratives that resonate with target audiences.
• Understand the ethical and legal aspects of digital content creation, including copyright laws, privacy issues, and responsible content dissemination.

Why SHU?

The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.

Real-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.

Experiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.

Career-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.

Personalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.

Opportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.

Support and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.

Career Prospects and Internships

A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.

A social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.

A content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.

An SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.

A digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.

A brand manager develops and oversees strategies to build and maintain a brand's identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.

A copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.

A content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.

A media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand's messages and stories.

A freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients' specific needs and goals for effective communication and audience engagement.

An e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.

An influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.

A public relations specialist crafts and manages a brand's public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.

A content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.

A Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.

A Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.

A User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.

A Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.

An Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.

Tracks Offered

• Viral Marketing Techniques
• Content Strategy & Differentiation
• Content Creation and Storytelling
• Blogging and Copywriting

Experts Advisors from Industry

• Comprise professionals from digital media, content creation, marketing industries, and academia.
• Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
• Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
• Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
• Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)

List Of Electives:

BS Digital Arts & Creative Design

In the Digital Arts and Creative Design program, you will explore a variety of artistic as well as academic disciplines through digital mediums. This comprehensive course covers key areas including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you are aiming to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.

Begin your journey into the world of Digital Arts and Creative Design, and unlock your potential to shape the future of visual communication and contribute uniquely to the exciting field.

Program Objectives

The BS Digital Arts & Creative Design program intends to:

• Equip students with hands-on skills in industry-standard digital tools and software.
• Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
• Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
• Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
• Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
• Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

Why SHU?

An international standard cutting-edge curriculum for BS Digital Arts and Creative Design incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.

Real-world applications and research in a BS Digital Arts and Creative Design program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.

This method involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.

These skills prepare students to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends to launch and sustain successful careers.

This provides students with tailored guidance from experienced professionals to refine their creative concepts and business strategies. This support helps students turn innovative ideas into viable projects and career opportunities.

These opportunities offer students a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.

Such support and guidance ensure that students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.

Career Prospects and Internships

A Graphic Designer creates visual content using typography, imagery, and layout to communicate messages effectively across various media.

A UX/UI Designer enhances user experience and interface design to ensure intuitive, visually appealing, and functional digital products.

A Web Designer crafts the visual layout and aesthetics of websites, focusing on usability, design, and user experience.

An Animator creates moving images and visual effects through various techniques to bring stories and characters to life.

Film Artist and Tv Artist

A Media Professional manages and creates content across various platforms, including television, radio, print, and digital media, to inform, entertain, or influence audiences.

An Art Director oversees the visual style and artistic direction of projects, ensuring cohesive design and aesthetics across various media and platforms.

A Creative Director leads and inspires the creative team to develop and execute innovative concepts and visual strategies for projects and campaigns.

A Digital Illustrator creates detailed and imaginative artwork using digital tools and software to convey concepts and stories visually.

A Game Designer develops the concepts, mechanics, and narratives of video games to create engaging and interactive player experiences.

A Visual Effects (VFX) Artist creates digitally enhanced visual elements and effects to enhance and integrate with live-action footage in films, games, and other media.

A Brand Strategist develops and implements plans to build and maintain a strong, consistent brand identity that resonates with target audiences and drives business growth.

A Social Media Manager creates and manages content strategies across social platforms to engage audiences, build brand presence, and drive online growth.

A Freelance Designer/Artist offers creative services independently, working on diverse projects for various clients with flexibility in style and deadlines.

An Art Educator teaches and inspires students in various artistic techniques and principles, fostering creativity and skill development in the visual arts.

Tracks Offered

• Graphic Design
• Animation
• Media Production
• Social Media
• AI Creative Art
• Media Marketing

Experts Advisors from Industry

• Comprise professionals from the digital arts, film and television, media, creative design, and technology industries, as well as academia.
• Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
• Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
• Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
• Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)