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Prof. Dr. Syed Irfan Hyder

Acting Dean
Faculty of Management Sciences

Dean's Message

The Faculty of Management Sciences aims to achieve its objectives in line with the vision to become a reputable university in business management education in Pakistan and build our strengths in teaching, learning and research. Our curricula do not only allow the students the opportunity to experience and develop an understanding of the latest tools and techniques, but also expose them to applied learning through experiential learning opportunities, field visits, and workshops from the very beginning of the program. Our training aims to nurture innovative young minds through offering a broad-based curriculum that provides students exposure both within their discipline and soft skills. Our approach in the development of curricula has therefore been to be creative and entrepreneurial towards introducing new ideas aimed towards the personal and intellectual development of our students. Professional learning, in terms of refining our strong associations with industry, commerce and professions in order for students to become responsible citizens and well-equipped to enter the knowledge-based workplace and society.

After the experience of the lingering pandemic, learning is taking many forms, and information will be available in many formats. By helping our students today discover how they can leverage the universities’ wide-ranging resources for lifelong learning, we will position them better for effective roles, as we continue to maximise through digital technology in the delivery of our programmes and expand our reach to attract students and faculty from all parts of the country and abroad.

I welcome you to the Faculty of Management Sciences at Salim Habib University (SHU).

Prof. Dr. Syed Irfan Hyder
Acting Dean
Faculty of Management Sciences

Department of Social Sciences and Humanities

The Department of Social Sciences & Humanities has been established in the Faculty of Management Sciences at Salim Habib University as an institution committed to fostering holistic education and nurturing well-rounded individuals. The inclusion of such a department is not only essential but also aligns with our vision of providing a comprehensive educational experience to our students.

Vision

To be a leading hub of interdisciplinary learning, innovation, and social impact in the region.

Mission

To provide students with a comprehensive understanding of the diverse fields within social sciences and humanities, while fostering critical thinking, creativity, and empathy, and enabling students to analyse complex societal issues and contribute positively to their communities.



BS Content Development & Virality

Our BS Content Development & Virality program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.

Program Objectives

The BS Content Development & Virality program intends to equip students with the skills and knowledge to:

  • Develop high-quality, engaging content for various digital platforms, including social media, blogs, video channels, and websites.
  • Understand the mechanisms and strategies behind viral content, including trends analysis, audience engagement, and emotional triggers.
  • Gain proficiency in digital marketing tools and techniques, such as SEO, SEM, email marketing, and influencer partnerships.
  • Learn to use data analytics to measure content performance, audience reach, and engagement, and make data-driven decisions to optimize content strategies.
  • Enhance writing, storytelling, and multimedia production skills to craft compelling narratives that resonate with target audiences.
  • Understand the ethical and legal aspects of digital content creation, including copyright laws, privacy issues, and responsible content dissemination.


Why SHU ?

International standard cutting-edge curriculum

The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.

Real world applications and research

Real-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.

Experiential and project-based learning

Experiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.

Career-focused marketable and entrepreneurial skills

Career-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.

Personalized industry mentorship for nurturing entrepreneurial ideas

Personalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.

Opportunities for international exposure and mobility through competitions and exhibitions

Opportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.

Support and guidance from highly experienced and well-qualified faculty members

Support and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.



Career Prospects and Internships

Digital Content Creator

A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.

Social Media Manager

A social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.

Content Strategist

A content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.

SEO Specialist

An SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.

Digital Marketing Specialist

A digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.

Brand Manager

A brand manager develops and oversees strategies to build and maintain a brand's identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.

Copywriter

A copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.

Content Editor

A content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.

Media Relations Specialist

A media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand's messages and stories.

Freelance Content Consultant

A freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients' specific needs and goals for effective communication and audience engagement.

E-Commerce Content Manager

An e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.

Influencer Relations Coordinator

An influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.

Public Relations Specialist

A public relations specialist crafts and manages a brand's public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.

Content Development Specialist

A content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.

Video Content Producer

A Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.

Podcast Producer

A Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.

User Experience (UX) Writer

A User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.

Content Marketing Manager

A Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.

Email Marketing Specialist

An Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.



Tracks Offered

  • Viral Marketing Techniques
  • Content Strategy & Differentiation
  • Content Creation and Storytelling
  • Blogging and Copywriting

Industrial Advisory Board (IAB)& Platforms

  • Comprise professionals from digital media, content creation, marketing industries, and academia.
  • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
  • Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
  • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
  • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)

1st Year
Semester - I
Course Code Course Title Credit Hours
- Vlogging Techniques & Strategies 3+0
- Everyday English 2+1
- Compelling Copywriting 2+1
- Digital Marketing Essentials for Content Developers 3+0
- Scientific Content Creation & Viral Marketing 3+0
Total Credit Hours 15
Semester - II
Course Code Course Title Credit Hours
- Academic English for Content Creators 3+0
- Virtual Team Management 3+0
- Blogging and Online Writing 3+0
- Islamic Concepts in Real Life 2+0
- Content Analytics & Performance Measurement 3+0
- Documentary Production and Analysis 0+2
Total Credit Hours 16
Summer Semester
Course Code Course Title Credit Hours
- Industry Immersion Project - I (Community Service) 0+0
2nd Year
Semester - III
Course Code Course Title Credit Hours
- Communicate with Impact: Presentation Essentials 3+0
- Multimedia Content Genres 3+0
- Biographical Content Creation 3+0
- Literary Content Development 3+0
- Voice-Over and Recitation Techniques 3+0
- Discovering Pakistan: History, Culture, and Society 2+0
Total Credit Hours 17
Semester - IV
Course Code Course Title Credit Hours
- Journalistic Content Creation 3+0
- Content Animation Techniques 3+0
- Doodle Art, Photography, and Stock Image Utilization 3+0
- Tools and Techniques for Content Development 3+0
- Graphic Design Fundamentals 3+0
- Web Page and App Development 0+2
Total Credit Hours 17
Summer Semester
Course Code Course Title Credit Hours
- Industry Immersion Project - II (Corporate) 0+0
3rd Year
Semester - V
Course Code Course Title Credit Hours
- Translation and Grammar Checking Tools 3+0
- Reference and Fact-Checking Methods 3+0
- Copyright Laws and Content Protection 3+0
- Advanced Animation Techniques 3+0
- Educational Simulations and Games 3+0
- Educational Content Development 3+0
Total Credit Hours 18
Semester - VI
Course Code Course Title Credit Hours
- Research Content Creation 3+0
- Supporting and Conducting Original Research 3+0
- Elective I 3+0
- Genre-Specific Promotion Strategies 3+0
- Podcast Production and Distribution 3+0
- Expert Channel Development 3+0
Total Credit Hours 18
Summer Semester
Course Code Course Title Credit Hours
- - -
4th Year
Semester - VII
Course Code Course Title Credit Hours
- Conducting and Editing Interviews 3+0
- Content Mediation and Collection Techniques 3+0
- Summarizing and Presenting Content 3+0
- Collection Presentation Techniques 3+0
- Elective-II 3+0
- Craft Channel Content Creation 3+0
Total Credit Hours 18
Semester - VIII
Course Code Course Title Credit Hours
- Restoration Channel Content Creation 3+0
- Engineering and Technology Channel Content 3+0
- Social Media Identity and Promotion 3+0
- Elective-III 3+0
- Elective-IV 3+0
- Project 3+0
Total Credit Hours 18
Total Program Credit Hours 137

List Of Electives:

Course Title Credit Hours
Client Commission -
Creating Impact -
Digital Journalism -
Writing & Visual Culture -
Secrets of Storytelling -
Popular Non-Fiction -
Writing Bestseller -
Philosophical Content Creation and Presentation -
Movie and Song Collage Creation -
Creating Nostalgic Content -
Age-Specific Content Development -
Social Media Behaviour Analysis -
Storyboarding for Content Creation -
...
Prof. Dr. Kaleem Raza Khan

Chairperson


...
Dr. Lakhi Muhammad

Professor


...
Dr. Kashif Arif

Acting Chairperson & Associate Professor


...
Dr. Hassaan Ahmed

Head of MBA Program & Associate Professor


...
Dr. Shamaila Burney

Acting Head of BBA Program & Associate Professor


...
Mr. Sheeraz Yar Khan

Assistant Professor


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Mr. Rizwan Akram

Lecturer


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Mr. Salman Qayyum Galani

Lecturer (Finance)


...
Ms. Sana Bint-E-Javaid

Lecturer


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Ms. Priyanka Bajaj​

Lecturer


...
Mr. Muhammad Fahad Anwar

Lecturer


...
Mr. Muhammad Abdullah Idrees

Lecturer


...
Mr. Zubair Khan

Lecturer





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