BS Content Development & Virality

Our BS Content Development & Virality program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.

Program Objectives

The BS Content Development & Virality program intends to equip students with the skills and knowledge to:

• Develop high-quality, engaging content for various digital platforms, including social media, blogs, video channels, and websites.
• Understand the mechanisms and strategies behind viral content, including trends analysis, audience engagement, and emotional triggers.
• Gain proficiency in digital marketing tools and techniques, such as SEO, SEM, email marketing, and influencer partnerships.
• Learn to use data analytics to measure content performance, audience reach, and engagement, and make data-driven decisions to optimize content strategies.
• Enhance writing, storytelling, and multimedia production skills to craft compelling narratives that resonate with target audiences.
• Understand the ethical and legal aspects of digital content creation, including copyright laws, privacy issues, and responsible content dissemination.

Why SHU ?

The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.

Real-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.

Experiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.

Career-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.

Personalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.

Opportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.

Support and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.

Career Prospects and Internships

A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.

A social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.

A content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.

An SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.

A digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.

A brand manager develops and oversees strategies to build and maintain a brand's identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.

A copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.

A content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.

A media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand's messages and stories.

A freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients' specific needs and goals for effective communication and audience engagement.

An e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.

An influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.

A public relations specialist crafts and manages a brand's public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.

A content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.

A Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.

A Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.

A User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.

A Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.

An Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.

Tracks Offered

• Viral Marketing Techniques
• Content Strategy & Differentiation
• Content Creation and Storytelling
• Blogging and Copywriting

Industrial Advisory Board (IAB)& Platforms

• Comprise professionals from digital media, content creation, marketing industries, and academia.
• Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
• Foster students’ technical and professional development, ensuring their ability to secure job placements and entrepreneurial opportunities.
• Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
• Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester wise)

List Of Electives: