Undergraduate Program

BS Business Analytics

Introduction

Welcome to the Bachelor of Science in Business Analytics program. This innovative four-year degree is designed to equip students with the skills and knowledge needed to succeed in today’s data-driven business world – and beyond.

Business analytics is the process of using data and analytical techniques to drive business decision-making. It involves using tools and methods from statistics, computer science, and business to analyze complex data sets and gain insights that can inform business strategy.

Our BS Business Analytics program provides students the opportunity for hands-on learning experiences while emphasizing the need for good communication and negotiation skills in a commercial context, as well as the ethical and social aspects associated with data analysis and decision-making.

Through a combination of coursework, case studies, hands-on projects, and freelance training, students will gain the skills and knowledge needed to succeed in a variety of roles – from business analyst to data scientist to freelance consultant. Our expert faculty will guide students through a curriculum that is both rigorous and relevant, ensuring that graduates are prepared to make an impact in the business world and beyond.

Join us in the BS Business Analytics program and discover the power of data-driven decision-making.

SHU Provide Career Ready Skills

Business Analyst:

They use data analysis to assist organizations with working on their business activities, decrease expenses, and increment profits. They might work in different enterprises, including retail, manufacturing, and innovation & technology.

Data Analyst:

They are expert in gathering, analysing and breaking down enormous datasets to distinguish patterns and examples and go with information-driven decisions. They frequently work in healthcare, marketing, or finance.

Marketing Analyst:

Their job revolves around the use of data to analyse the preferences of customers and their behaviour, to set targeted marketing strategies. They are mostly found in advertising agencies, market research firms, or within companies’ marketing departments.

Financial Analyst:

They use financial analysis to assist businesses in making investment decisions, managing risk, and evaluating financial performance. They might work in a wide range of industries such as insurance, asset management, and banking.

Management Consultant:

Their work involves analysing data to provide support in improving businesses operations, cut costs, and increase profits. They are found working for consulting firms, or as independent contractors.

Innovation Consultant:

They create new room by creating new procedures and encouraging people to listen to and accept new ideas.

Asset Investment Analyst:

Their work allows them to use information related to finances so that they can provide guidance to stockbrokers and fund stock market traders and managers.

About Program

  • Leverage advanced technology and software solutions to enhance business intelligence capabilities.
  • Develop and implement sophisticated analytics models and simulations for effective decision-making.
  • Employ creative teaching practices and methodologies to foster academic and professional growth in students.

On successful completion of the program, students will be able to:

  • Use information technology to support business processes.
  • Utilize data analysis software and techniques.
  • Apply various quantitative data analysis techniques.
  • Employ a range of qualitative data analysis techniques.
  • Extract pertinent information from large data sets.
  • Develop appropriate and ethical solutions to business problems.
  • Communicate effectively in oral, written and digital forms.
  • Collaborate effectively in diverse team settings to achieve common goals in various contexts.
  • Business Analyst
  • Data Analyst
  • Marketing Analyst
  • Financial Analyst
  • Management Consultant
  • Innovation Consultant
  • Asset Investment Analyst
  • Insurance Companies
  • Food and Beverage Companies
  • Technology Firms
  • Marketing Firms
  • Financial Firms
  • Trading Firms

Entry Requirements
The applicant should:

  • Have 45% marks in HSC or equivalent marks in A-levels, or other qualifications
  • Qualify the Aptitude Test and Interview.
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    Scheme of Study (Semester Wise)

    • Duration: 4 Years
    • Semesters: 8
    • Credit Hours: 136

    Course Code Course Title Credit Hours
    CSC106 Introduction to Computer Applications 2+1
    ENG101 Functional English 2+1
    ACC101 Introduction to Accounting 2+1
    MGT101 Principles of Management and Leadership 3+0
    HUM101 Foundation of Human Behavior 3+0
    Total Credit Hours 15
    Course Code Course Title Credit Hours
    ECO102 Microeconomics 3+0
    MTH107 Business Mathematics 3+0
    MKT101 Principles of Marketing 3+0
    ACC106 Financial Accounting and Corporate Reporting 2+1
    IST102 Islam and World Religions 2+0
    PDV103 Personal Development and Career Planning 0+2
    Total Credit Hours 16
    Course Code Course Title Credit Hours
    IIP100 Industry Immersion Project – I (Community Service) 0+0
    Total Credit Hours 0
    Course Code Course Title Credit Hours
    ENG105 Presentation and Communication Skills 3+0
    FIN206 Introduction to Finance 3+0
    PHI101 Philosophy, Logic, and Critical Thinking 3+0
    MTH104 Introduction to Business Analytics 2+1
    BAN201 Computer Programming – I 2+1
    MTH203 Calculus with Applications 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    PST101 Pakistan Studies 2+0
    BAN202 Computer Programming – II 2+1
    FIN204 Financial Management 3+0
    BAN203 Data Structures 2+1
    ECO203 Macroeconomics 3+0
    PDV203 Arts and Literature 0+2
    Total Credit Hours 16
    Course Code Course Title Credit Hours
    IIPxxx* Industry Immersion Project – II (Corporate) 0+3
    Credit Hours 0
    Course Code Course Title Credit Hours
    ENG306 Applied Business Communication 3+0
    MTH304 Business Analytics (Modelling & Forecasting) 3+0
    ECO301 Financial Institutions and Markets 3+0
    LAW202 Legal Environment for Business in Pakistan 3+0
    BAN301 Basic Econometrics 3+0
    XXXxxx* Natural Science Elective 2+1
    Total Credit Hours 17
    Course Code Course Title Credit Hours
    MGT305 Business Research Methods 3+0
    XXXxxx* Majors Elective-I 3+0
    BAN302 Database Systems 3+0
    BAN303 Machine Learning for Business Analytics 3+0
    BAN304 Business Data and Text Mining 3+0
    PDV305 Business Intelligence 3+0
    Total Credit Hours 18
    Credit Hours 0
    Course Code Course Title Credit Hours
    MGT401 Entrepreneurship 3+0
    MGT404 Business Simulations 3+0
    MGT407 ELP – I/Capstone – I 3+0
    BAN401 Decision Science for Business 3+0
    XXXxxx* Majors Elective-II 3+0
    XXXxxx* Minors Elective-I 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    MGT405 Strategic Management 3+0
    BAN402 Predictive Analytics 3+0
    XXXxxx* Majors Elective-III 3+0
    XXXxxx* Majors Elective-IV 3+0
    XXXxxx* Minors Elective-II 3+0
    MGT408 ELP – II/ Capstone – II 3+0
    Total Credit Hours 18
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