Our Three BHU teams from Management Sciences program participated in IBAC 6.0 held in IBA. It was a three-day Branding and Advertising Conference which took place from 24th Jan - 26th Jan. It consisted of four different modules Battle of the Brands, Making Tough Calls, Rocket Pitches and Back to Basics. Barrett Hodgson University was a proud academic partner of IBAC 6.0. One of our university's team took the position of first runner up in the module making tough calls with its team members being Ms. Unsa Akber (team leader ), Tehseen Zehra , Talha Azhar and Insharah Ayub.