The Department of Business Administration, Salim Habib University, held a seminar on Decoding the Digital Consumer Psychology: Insights from Neuromarketing and Behavioral Sciences on Tuesday, May 21, 2024, under the University's Center of Learning and Teaching (CLT).

The highly engaging seminar was conducted by Mr. Atif Murtaza, Chief Consulting Officer, The Delta Consultant Group (DCG), and Head, Career Development Centre (CDC), IBA Karachi.