Associate Degree Program
Associate Degree in Freelancing & Digital Entrepreneurship
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Introduction
The Salim Habib University, is HEC recognised University, located at Korangi Creek, Karachi, and offers national and international-standard niche programs in the disciplines of Biomedical Engineering, Biosciences, Pharmaceutical Sciences, Information Technology, and Management Sciences, etc.
The Fatima Business School, at Salim Habib University understands that in the competitive world of higher education, students must carefully select the institution they wish to study at, since this decision leaves a lasting impact on their careers. With the state of the art classes, labs, and infrastructure, and highly competent faculty, students gain access to international level education from the Business School.
About Program
Program Objectives
- Develop foundational knowledge in business, economics, finance, accounting, and organizational management and to be eligible for any other job, personal business for freelancing.
- Provide quantitative and analytical skills for data-driven decision-making.
- Prepare students for junior roles in business, gig economy, freelancing and progression to 4-year degree programs.
- Ensure alignment with HEC standards in Pakistan with an emphasis on general education, ethical awareness, and business.
Eligibility Criteria
12 years of education (FA, F.Sc., I.Com., ICS, or equivalent) with minimum 50% marks.
Scheme of Study (Semester Wise)
Program Duration: 2 Years
Total Credit Hours: 72
Semesters: 4
1st Year
Semester 1 (18 Credit Hours)
1 Digital Entrepreneurship and Innovation
2 Digital Supply Chain
3 Digital Tools for Personal Branding (MS Office, Internet Tools)
4 Digital HR Management
5 Financial Accounting for Digital Businesses
6 Introduction to Digital Marketing
Semester 2 (18 Credit Hours)
1 English Language Content Creation
2 Psychology and Sociology of Digital and Social Media
3 Principles of Digital Marketing
5 Search Engine Optimization (SEO) Strategies
6 Social Media Marketing and Management/ or
E-Commerce and Online Business Models
2nd Year
Semester 3 (18 Credit Hours)
1 Professional Ethics and Workplace Behavior of Digital Businesses
2 Business Law and Environment of Digital Businesses
3 Macroeconomics of Gig economy and Beyond
4 Digital Tools for Business Analytics
5 Digital/ Visual Arts
6 Microeconomics of Modern Society
Semester 4 (18 Credit Hours)
1 Digital Business Communication Tools & Application
2 Digital Advertising (Google Ads, Meta Ads)
3 Analytics and Performance Measurement
4 Capstone Project in Digital Business (practical project)
5 Elective 1 (choose one): Graphic Design for Marketers, Mobile Marketing Strategies, Branding and Visual Identity, Customer Relationship Management (CRM)
6 Elective 2 (choose one): Graphic Design for Marketers, Mobile Marketing Strategies, Branding and Visual Identity, Customer Relationship Management (CRM)
