Undergraduate Program

BS Business Analytics

Introduction

Welcome to the Bachelor of Science in Business Analytics program. This innovative four-year degree is designed to equip students with the skills and knowledge needed to succeed in today's data-driven business world – and beyond.Business analytics is the process of using data and analytical techniques to drive business decision-making. It involves using tools and methods from statistics, computer science, and business to analyze complex data sets and gain insights that can inform business strategy.Our BS Business Analytics program provides students the opportunity for hands-on learning experiences while emphasizing the need for good communication and negotiation skills in a commercial context, as well as the ethical and social aspects associated with data analysis and decision-making.Through a combination of coursework, case studies, hands-on projects, and freelance training, students will gain the skills and knowledge needed to succeed in a variety of roles - from business analyst to data scientist to freelance consultant. Our expert faculty will guide students through a curriculum that is both rigorous and relevant, ensuring that graduates are prepared to make an impact in the business world and beyond.Join us in the BS Business Analytics program and discover the power of data-driven decision-making.

SHU Provide Career Ready Skills

Business Analyst:

They use data analysis to assist organizations with working on their business activities, decrease expenses, and increment profits. They might work in different enterprises, including retail, manufacturing, and innovation & technology.

Data Analyst:

They are expert in gathering, analysing and breaking down enormous datasets to distinguish patterns and examples and go with information-driven decisions. They frequently work in healthcare, marketing, or finance.

Marketing Analyst:

Their job revolves around the use of data to analyse the preferences of customers and their behaviour, to set targeted marketing strategies. They are mostly found in advertising agencies, market research firms, or within companies’ marketing departments.

Financial Analyst:

They use financial analysis to assist businesses in making investment decisions, managing risk, and evaluating financial performance. They might work in a wide range of industries such as insurance, asset management, and banking.

Management Consultant:

Their work involves analysing data to provide support in improving businesses operations, cut costs, and increase profits. They are found working for consulting firms, or as independent contractors.

Innovation Consultant:

They create new room by creating new procedures and encouraging people to listen to and accept new ideas.

Asset Investment Analyst:

Their work allows them to use information related to finances so that they can provide guidance to stockbrokers and fund stock market traders and managers.

About Program

  • Leverage advanced technology and software solutions to enhance business intelligence capabilities.
  • Develop and implement sophisticated analytics models and simulations for effective decision-making.
  • Employ creative teaching practices and methodologies to foster academic and professional growth in students.

On successful completion of the program, students will be able to:

  • Use information technology to support business processes.
  • Utilize data analysis software and techniques.
  • Apply various quantitative data analysis techniques.
  • Employ a range of qualitative data analysis techniques.
  • Extract pertinent information from large data sets.
  • Develop appropriate and ethical solutions to business problems.
  • Communicate effectively in oral, written and digital forms.
  • Collaborate effectively in diverse team settings to achieve common goals in various contexts.
  • Business Analyst
  • Data Analyst
  • Marketing Analyst
  • Financial Analyst
  • Management Consultant
  • Innovation Consultant
  • Asset Investment Analyst
  • Insurance Companies
  • Food and Beverage Companies
  • Technology Firms
  • Marketing Firms
  • Financial Firms
  • Trading Firms

Scheme of Study (Semester Wise)

  • Duration: 4 Years
  • Semesters: 8
  • Credit Hours: 136

Course CodeCourse TitleCredit Hours
CSC106Introduction to Computer Applications2+1
ENG101Functional English2+1
ACC101Introduction to Accounting2+1
MGT101Principles of Management and Leadership3+0
HUM101Foundation of Human Behavior3+0
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ECO102Microeconomics3+0
MTH107Business Mathematics3+0
MKT101Principles of Marketing3+0
ACC106Financial Accounting and Corporate Reporting2+1
IST102Islam and World Religions2+0
PDV103Personal Development and Career Planning0+2
Total Credit Hours16
Course CodeCourse TitleCredit Hours
IIP100Industry Immersion Project – I (Community Service)0+0
Total Credit Hours0
Course CodeCourse TitleCredit Hours
ENG105Presentation and Communication Skills3+0
FIN206Introduction to Finance3+0
PHI101Philosophy, Logic, and Critical Thinking3+0
MTH104Introduction to Business Analytics2+1
BAN201Computer Programming – I2+1
MTH203Calculus with Applications3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
PST101Pakistan Studies2+0
BAN202Computer Programming – II2+1
FIN204Financial Management3+0
BAN203Data Structures2+1
ECO203Macroeconomics3+0
PDV203Arts and Literature0+2
Total Credit Hours16
Course CodeCourse TitleCredit Hours
IIPxxx*Industry Immersion Project – II (Corporate)0+3
Credit Hours0
Course CodeCourse TitleCredit Hours
ENG306Applied Business Communication3+0
MTH304Business Analytics (Modelling & Forecasting)3+0
ECO301Financial Institutions and Markets3+0
LAW202Legal Environment for Business in Pakistan3+0
BAN301Basic Econometrics3+0
XXXxxx*Natural Science Elective2+1
Total Credit Hours17
Course CodeCourse TitleCredit Hours
MGT305Business Research Methods3+0
XXXxxx*Majors Elective-I3+0
BAN302Database Systems3+0
BAN303Machine Learning for Business Analytics3+0
BAN304Business Data and Text Mining3+0
PDV305Business Intelligence3+0
Total Credit Hours18
Credit Hours0
Course CodeCourse TitleCredit Hours
MGT401Entrepreneurship3+0
MGT404Business Simulations3+0
MGT407ELP – I/Capstone – I3+0
BAN401Decision Science for Business3+0
XXXxxx*Majors Elective-II3+0
XXXxxx*Minors Elective-I3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
MGT405Strategic Management3+0
BAN402Predictive Analytics3+0
XXXxxx*Majors Elective-III3+0
XXXxxx*Majors Elective-IV3+0
XXXxxx*Minors Elective-II3+0
MGT408ELP – II/ Capstone – II3+0
Total Credit Hours18
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