Undergraduate Program

BS Content Creation for Digital Media

Introduction

Our BS Content Development & Languages program is designed to equip students with the essential skills and knowledge to excel in the fast-paced world of digital content creation and dissemination. This interdisciplinary program combines principles of marketing, communication, data analytics, and creative media production to prepare graduates for careers in social media management, digital marketing, content strategy, and viral marketing.

Why SHU?

International standard cutting-edge curriculum

The international standard cutting-edge curriculum for a BS in Content Development integrates advanced strategies in digital content creation, SEO, and multimedia storytelling with hands-on experience using the latest tools and technologies.Real world applications and research

Real-world applications and research in content development focus on optimizing digital strategies for diverse platforms, analyzing audience engagement metrics, and applying data-driven insights to enhance content effectiveness and innovation.Experiential and project-based learning

Experiential and project-based learning in content development immerses students in real-world scenarios, allowing them to create, test, and refine content strategies through hands-on projects and live client collaborations.Career-focused marketable and entrepreneurial skills

Career-focused, marketable, and entrepreneurial skills in content development emphasize building a personal brand, leveraging digital tools, and identifying business opportunities to create and manage compelling content. This includes practical expertise in marketing strategies, client management, and developing innovative content solutions to thrive in a competitive industry.Personalized industry mentorship for nurturing entrepreneurial ideas

Personalized industry mentorship for nurturing entrepreneurial ideas provides tailored guidance from experienced professionals, offering insights into market trends, strategic planning, and business development.Opportunities for international exposure and mobility through competitions and exhibitions

Opportunities for international exposure and mobility through competitions and exhibitions allow students to showcase their work on a global stage, engage with diverse audiences, and gain recognition from industry leaders. These experiences foster cross-cultural learning and open doors to international networks and career prospects.Support and guidance from highly experienced and well-qualified faculty members

Support and guidance from highly experienced and well-qualified faculty members provide students with expert insights, personalized mentorship, and industry-relevant knowledge, enhancing their academic and professional growth. This expert support helps students navigate complex concepts, develop advanced skills, and build strong career foundations.

About Program

 

The BS Content Creation for Digital Media program intends to equip students with the skills and knowledge to:

  • Develop high-quality, engaging content for various digital platforms, including social media, blogs, video channels, and websites.
  • Understand the mechanisms and strategies behind viral content, including trend analysis, audience engagement, and emotional triggers.
  • Gain proficiency in digital marketing tools and techniques, like SEO, SEM, email marketing, and influencer partnerships.
  • Learn to use data analytics to measure content performance, audience reach, and engagement and make data-driven decisions to optimize content strategies.
  • Enhance writing, storytelling, and multimedia production skills to craft compelling narratives that resonate with target audiences.
  • Understand ethical and legal aspects for digital content creation, including copyright laws, privacy issues, and responsible content dissemination.

Digital Content Creator

A digital content creator produces engaging multimedia content for online platforms, including text, images, videos, and interactive elements.

Social Media Manager

A social media manager develops and executes strategies to enhance brand presence, engage audiences, and drive growth across social media platforms.

Content Strategist

A content strategist plans, creates, and manages content to align with business goals and audience needs, ensuring effective communication and engagement.

SEO Specialist

An SEO specialist optimizes website content and structure to improve search engine rankings and drive organic traffic, enhancing online visibility and user engagement.

Digital Marketing Specialist

A digital marketing specialist designs and implements online marketing strategies, including paid ads, email campaigns, and social media, to drive brand growth and customer acquisition.

Brand Manager

A brand manager develops and oversees strategies to build and maintain a brand’s identity, ensuring consistency in messaging and maximizing market presence to drive customer loyalty and business growth.

Copywriter

A copywriter creates persuasive and engaging written content for marketing materials, advertisements, and websites, aimed at compelling audiences and driving desired actions.

Content Editor

A content editor reviews, refines, and ensures the accuracy and clarity of written content, aligning it with style guidelines and audience needs for effective communication and consistency.

Media Relations Specialist

A media relations specialist manages and fosters relationships with journalists and media outlets to secure favorable coverage and effectively communicate a brand’s messages and stories.

Freelance Content Consultant

A freelance content consultant provides expert advice and strategies for content creation, optimization, and management, tailored to clients’ specific needs and goals for effective communication and audience engagement.

E-Commerce Content Manager

An e-commerce content manager develops and oversees content strategies for online retail platforms, ensuring product descriptions, images, and promotional materials enhance user experience and drive sales.

Influencer Relations Coordinator

An influencer relations coordinator builds and manages partnerships with influencers to promote brands, coordinate campaigns, and maximize outreach and engagement through authentic endorsements.

Public Relations Specialist

A public relations specialist crafts and manages a brand’s public image, handling media relations, crafting press releases, and orchestrating communication strategies to maintain positive relationships and manage public perception.

Content Development Specialist

A content development specialist creates and curates engaging and strategic content across various platforms, focusing on aligning with brand goals, audience needs, and market trends to drive effective communication and engagement.

Video Content Producer

A Video Content Producer is responsible for creating, managing, and delivering engaging video content through planning, production, and post-production processes.

Podcast Producer

A Podcast Producer oversees the creation and production of podcast episodes, including scripting, recording, editing, and finalizing content for distribution.

User Experience (UX) Writer

A User Experience (UX) Writer crafts clear, concise, and engaging text that guides users through digital interfaces, enhancing usability and overall experience.

Content Marketing Manager

A Content Marketing Manager develops and executes strategies to create, distribute, and optimize content that drives audience engagement and supports business goals.

Email Marketing Specialist

An Email Marketing Specialist designs, implements, and optimizes email campaigns to effectively engage subscribers, drive conversions, and achieve marketing objectives.

 

Tracks Offered

  • Viral Marketing Techniques
  • Content Strategy & Differentiation
  • Content Creation and Storytelling
  • Blogging and Copywriting
  • Comprise professionals from digital media, content creation, marketing industries, and academia.
  • Guide students towards professional excellence, fostering an in-depth understanding of industry trends and best practices.
  • Foster students’ technical and professional development, ensuring they can secure job placements and entrepreneurial opportunities.
  • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
  • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

Scheme of Study (Semester Wise)

Course Code Course Title Credit Hours
DES101 History of Design 3+0
ENG101 English-1 3+0
ART101 Still Life Drawing 3+0
ART102 Digital Drawing & Illustration-1 3+0
DES102 Color Theory 3+0
DES103 Basic Design 3+0
Total Credit Hours 18
Course Code Course Title Credit Hours
ART103 Figure Drawing 3+0
PSY101 Media Psychology 3+0
ART104 Digital Drawing & Illustration-2 3+0
MKT101 Media Marketing 3+0
ENG102 English-2 3+0
DES104 Packaging Graphics 3+0
Total Credit Hours 18
Course Code Course Title Credit Hours
MKT201 Media Advertising 3+0
ART201 Story Boarding 3+0
ANM201 Introduction to Animation 3+0
DES201 Digital Image Manipulation 3+0
COM101 Oral Communication (Speech) 3+0
ART202 Typography 3+0
Total Credit Hours 18
Course Code Course Title Credit Hours
PST-IST 101 Pakistan & Islamic Studies 4+0
DES202 Advertising Designs 3+0
PRT101 Printing Procedure 3+0
MKT202 Media Branding 3+0
PHO101 Digital Photography 3+0
ANM202 2D Animation 3+0
Total Credit Hours 19
Course Code Course Title Credit Hours
SSH-117 Content Analytics & Performance Measurement 3+0
SSH-XXX Web Site Development 3+0
EDI301 Non-Linear Editing 3+0
SSH-318 Research & Media Planning 3+0
ADV301 Advance Media Concepts-1 3+0
WRI301 Copy Writing 3+0
Total Credit Hours 18
Course Code Course Title Credit Hours
SSH-219 Influencer Marketing & Celebrity Studies 3+0
SSH-216 Journalism 3+0
SSH-309 Digital Movie Making 3+0
SSH-310 Media Ethics 3+0
SSH-311 Gamification 3+0
SSH-322 AI Content Creation 3+0
Total Credit Hours 18
Course Code Course Title Credit Hours
SSH-401 Video for Visual Effects 3+0
SSH-321 Podcasting and Multi-Screen Production 3+0
SSHXXX Elective-1 3+0
SSHXXX Elective-2 3+0
SSHXXX Project-1 3+0
Total Credit Hours 15
Course Code Course Title Credit Hours
SSH-321 Internship 3+0
SSHXXX Elective-3 3+0
SSHXXX Elective-4 3+0
SSHXXX Project-2 3+0
Total Credit Hours 12
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