Postgraduate Program
Masters in AI, Digital Arts & Creative Design
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Introduction
The MS in AI, Digital Arts & Creative Design is an advanced program that redefines leadership at the intersection of artificial intelligence (AI) and the creative industries. Designed for professionals and innovators, the curriculum blends strategic management with technical experimentation, exploring how AI tools can revolutionize design, animation, and media production. Graduates emerge as ethical pioneers, equipped to steer global creative enterprises through technological transformation.
About Program
Internship and Career Prospects
Internship Opportunities Â
Students enrolled in the Masters in AI, Digital Arts & Creative Design program can gain practical experience through internships in:
- Media Production Companies
- Digital Marketing Agencies
- Graphic Design Firms
- Animation Studios
- Content Creation Platforms
- Broadcasting Networks
- E-commerce Companies
- Gaming Companies
- Social Media Management Firms
- Advertising Agencies
 Career Prospects Â
Graduates of the Masters in AI, Digital Arts & Creative Design program can pursue various career paths, including:
- Media Analyst
- Digital Marketing Specialist
- Graphic Designer
- Animator
- Content Strategist
- Project Manager in Media
- Web Developer
- Photographer
- Social Media Manager
- Creative Director
Eligibility Criteria
Eligibility:
Minimum BS/BE/Masters or equivalent to 16 years of education in any discipline
Specializations
Film Making
The filmmaking specialization immerses students in the entire production process, from scriptwriting and directing to cinematography and editing. This hands-on approach fosters creativity and technical skills, equipping students to tell compelling stories through film.
Graphic Design
The Graphic Design specialization focuses on visual communication, teaching students to create impactful designs for print and digital media. Through courses in typography, color theory, and layout, students develop a strong portfolio that showcases their artistic abilities and design thinking.
Animation
The Animation specialization explores various techniques, including 2D and 3D animation, motion graphics, and visual effects. Students learn to bring characters and stories to life, combining artistic creativity with technical skills to produce captivating animated content.
Media Marketing
The Media Marketing specialization prepares students to develop and implement effective marketing strategies for various media platforms. Emphasizing digital marketing, branding, and analytics, this program equips students with the skills needed to promote content and engage target audiences.
Digital Photography
The Digital Photography specialization delves into the art and science of photography, covering techniques in composition, lighting, and post-processing. Students learn to capture stunning images and develop a keen eye for detail, preparing them for careers in commercial, editorial, and fine art photography.
Social Media
The Social Media specialization focuses on leveraging platforms to create engaging content and build communities. Students explore strategies for audience engagement, content creation, and analytics, preparing them to manage brand presence and influence in the digital landscape.
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Media Management
The Media Management specialization provides students with a comprehensive understanding of the business side of media production and distribution. Covering topics such as project management, budgeting, and media law, this program equips students to excel in leadership roles within the industry.
 AI & Digital Art
The AI & Digital Art specialization explores the intersection of technology and creativity, focusing on how artificial intelligence can enhance artistic expression. Students learn to use AI tools for digital art creation, animation, and interactive media, preparing them for innovative careers in the evolving digital landscape.
Scheme of Study (Semester Wise)
Durations: 1.5 Years
Course Cr. Hrs. : 42
Projects: 6 Credit Hours
Set A
Semester - â…
Course Code | Course Title | Credit Hours |
MM501 | Media Analysis & Marketing Management | 3 |
MM502 | Professional Management in Media Industry | 3 |
COM501 | HRM Communications | 3 |
COM502 | Science of Organizational Behavior | 3 |
MM503 | Strategic Media Management | 3 |
Total Credit Hours | 15 |
Semester - â… â…
Course Code | Course Title | Credit Hours |
ACA501 | Digital Media Communication | 3 |
MM504 | Gamification | 3 |
COM503 | Global Marketing | 3 |
MM505 | Strategic Media Marketing | 3 |
ELE | Elective-1 | 3 |
Total Credit Hours | 15 |
Semester - â… â… â…
Course Code | Course Title | Credit Hours |
ELE | Elective-2 | 3 |
ELE | Elective-3 | 3 |
IPTD | Project | 3 |
Total Credit Hours | 9 |
Set B
Semester - â…
Course Code | Course Title | Credit Hours |
ACA501 | Electronically Enhanced Imaging | 3 |
AFA501 | Mix Media Drawing & Painting | 3 |
ADE501 | Adv. Color Theory | 3 |
ACA502 | Adv. Digital Photography | 3 |
ATF501 | Adv. Screenplay & Scriptwriting | 3 |
Total Credit Hours | 15 |
Semester -II
Course Code | Course Title | Credit Hours |
ACA501 | Digital Media Communication | 3 |
MM504 | Gamification | 3 |
ACA503 | Adv. Non-Linear Editing | 3 |
ACA504 | Adv. Web Development | 3 |
ELE | Elective-1 | 3 |
Total Credit Hours | 15 |
Semester -III
Course Code | Course Title | Credit Hours |
ELE | Elective-2 | 3 |
ELE | Elective-3 | 3 |
IPTD | Project | 3 |
Total Credit Hours | 9 |