Postgraduate Program
MS Ai, Digital Arts & Creative Design
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Introduction
The Center for Ai, Digital Arts and Creative Desigin is dedicated to producing digital artists of highest caliber. This is accomplished through progressive curriculum; faculty comprising of well-known artists, curators and working professionals; state-of-theart fully equipped campus located at the heart of Karachi. Today, with the convergence of media affecting companies across a spectrum of disciplines, there is a growing demand for innovative managers who possess strong leadership skills and an understanding of the new media mix.The Master in Ai, Digital Arts and Creative Desigin program is designed for media and communications business professionals who seek to build expertise in best management practices and in emerging technology, while acquiring the strategic knowledge required to lead and to manage in an increasingly global environment. Program curriculum covers topics ranging from best management practices, entrepreneurial thinking and executive leadership to managing the media mix, managerial strategies, building a brand, and analysis of innovative technologies. Whether you are preparing to launch a career in media or have prior working experience, you will have the opportunity to customize your course of study, based upon your interests and your professional development goals, through personalized academic advisement.
About Program
Eligibility Criteria
Eligibility:
Candidates should have completed 16 years of education in any discipline
Specializations
Specialization
Film Making
Graphic Design
Animation
Media Marketing
Digital Photography
Social Media
Media Management
Ai & Digital Art
Scheme of Study (Semester Wise)
1st Year
Set A-Semester - Ⅰ
Course Code | Course Title | Credit Hours |
MM501 | Media Analysis & Marketing Management | 3 |
MM502 | Professional Management in Media Industry | 3 |
COM501 | HRM Communications | 3 |
COM502 | Science of Organizational Behavior | 3 |
MM503 | Strategic Media Management | 3 |
Total Credit Hours | 15 |
Set A- Semester - ⅠⅠ
Course Code | Course Title | Credit Hours |
ACA501 | Digital Media Communication | 3 |
MM504 | Gamification | 3 |
COM503 | Global Marketing | 3 |
MM505 | Strategic Media Marketing | 3 |
ELE | Elective-1 | 3 |
Total Credit Hours | 15 |
Set-B Semester - Ⅰ
Course Code | Course Title | Credit Hours |
ELE | Elective-2 | 3 |
ELE | Elective-3 | 3 |
IPTD | Project | 3 |
Total Credit Hours | 9 |
2nd Year
Set B- Semester - ⅠⅠ
Course Code | Course Title | Credit Hours |
ACA501 | Electronically Enhanced Imaging | 3 |
AFA501 | Mix Media Drawing & Painting | 3 |
ADE501 | Adv. Color Theory | 3 |
ACA502 | Adv. Digital Photography | 3 |
ATF501 | Adv. Screenplay & Scriptwriting | 3 |
Total Credit Hours | 15 |
Semester - Ⅴ
Course Code | Course Title | Credit Hours |
ACA501 | Digital Media Communication | 3 |
MM504 | Gamification | 3 |
ACA503 | Adv. Non-Linear Editing | 3 |
ACA504 | Adv. Web Development | 3 |
ELE | Elective-1 | 3 |
Total Credit Hours | 15 |
Semester - ⅤⅠ
Course Code | Course Title | Credit Hours |
ELE | Elective-2 | 3 |
ELE | Elective-3 | 3 |
IPTD | Project | 3 |
Total Credit Hours | 9 |