Postgraduate Program

Masters in AI, Digital Arts & Creative Design

Introduction

The MS in AI, Digital Arts & Creative Design is an advanced program that redefines leadership at the intersection of artificial intelligence (AI) and the creative industries. Designed for professionals and innovators, the curriculum blends strategic management with technical experimentation, exploring how AI tools can revolutionize design, animation, and media production. Graduates emerge as ethical pioneers, equipped to steer global creative enterprises through technological transformation.

About Program

Internship Opportunities  

Students enrolled in the Masters in AI, Digital Arts & Creative Design program can gain practical experience through internships in:

  • Media Production Companies
  • Digital Marketing Agencies
  • Graphic Design Firms
  • Animation Studios
  • Content Creation Platforms
  • Broadcasting Networks
  • E-commerce Companies
  • Gaming Companies
  • Social Media Management Firms
  • Advertising Agencies

 Career Prospects  

Graduates of the Masters in AI, Digital Arts & Creative Design program can pursue various career paths, including:

  • Media Analyst
  • Digital Marketing Specialist
  • Graphic Designer
  • Animator
  • Content Strategist
  • Project Manager in Media
  • Web Developer
  • Photographer
  • Social Media Manager
  • Creative Director

Eligibility:

Minimum BS/BE/Masters or equivalent to 16 years of education in any discipline

Film Making

The filmmaking specialization immerses students in the entire production process, from scriptwriting and directing to cinematography and editing. This hands-on approach fosters creativity and technical skills, equipping students to tell compelling stories through film.

Graphic Design

The Graphic Design specialization focuses on visual communication, teaching students to create impactful designs for print and digital media. Through courses in typography, color theory, and layout, students develop a strong portfolio that showcases their artistic abilities and design thinking.

Animation

The Animation specialization explores various techniques, including 2D and 3D animation, motion graphics, and visual effects. Students learn to bring characters and stories to life, combining artistic creativity with technical skills to produce captivating animated content.

Media Marketing

The Media Marketing specialization prepares students to develop and implement effective marketing strategies for various media platforms. Emphasizing digital marketing, branding, and analytics, this program equips students with the skills needed to promote content and engage target audiences.

Digital Photography

The Digital Photography specialization delves into the art and science of photography, covering techniques in composition, lighting, and post-processing. Students learn to capture stunning images and develop a keen eye for detail, preparing them for careers in commercial, editorial, and fine art photography.

Social Media

The Social Media specialization focuses on leveraging platforms to create engaging content and build communities. Students explore strategies for audience engagement, content creation, and analytics, preparing them to manage brand presence and influence in the digital landscape.

 

Media Management

The Media Management specialization provides students with a comprehensive understanding of the business side of media production and distribution. Covering topics such as project management, budgeting, and media law, this program equips students to excel in leadership roles within the industry.

 AI & Digital Art

The AI & Digital Art specialization explores the intersection of technology and creativity, focusing on how artificial intelligence can enhance artistic expression. Students learn to use AI tools for digital art creation, animation, and interactive media, preparing them for innovative careers in the evolving digital landscape.

Scheme of Study (Semester Wise)

Durations: 1.5 Years
Course Cr. Hrs. : 42
Projects: 6 Credit Hours

Course Code Course Title Credit Hours
MM501 Media Analysis & Marketing Management 3
MM502 Professional Management in Media Industry 3
COM501 HRM Communications 3
COM502 Science of Organizational Behavior 3
MM503 Strategic Media Management 3
Total Credit Hours 15
Course Code Course Title Credit Hours
ACA501 Digital Media Communication 3
MM504 Gamification 3
COM503 Global Marketing 3
MM505 Strategic Media Marketing 3
ELE Elective-1 3
Total Credit Hours 15
Course Code Course Title Credit Hours
ELE Elective-2 3
ELE Elective-3 3
IPTD Project 3
Total Credit Hours 9
Course Code Course Title Credit Hours
ACA501 Electronically Enhanced Imaging 3
AFA501 Mix Media Drawing & Painting 3
ADE501 Adv. Color Theory 3
ACA502 Adv. Digital Photography 3
ATF501 Adv. Screenplay & Scriptwriting 3
Total Credit Hours 15
Course Code Course Title Credit Hours
ACA501 Digital Media Communication 3
MM504 Gamification 3
ACA503 Adv. Non-Linear Editing 3
ACA504 Adv. Web Development 3
ELE Elective-1 3
Total Credit Hours 15
Course Code Course Title Credit Hours
ELE Elective-2 3
ELE Elective-3 3
IPTD Project 3
Total Credit Hours 9
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