Postgraduate Program

MS Ai, Digital Arts & Creative Design

Introduction

The Center for Ai, Digital Arts and Creative Desigin is dedicated to producing digital artists of highest caliber. This is accomplished through progressive curriculum; faculty comprising of well-known artists, curators and working professionals; state-of-theart fully equipped campus located at the heart of Karachi. Today, with the convergence of media affecting companies across a spectrum of disciplines, there is a growing demand for innovative managers who possess strong leadership skills and an understanding of the new media mix.The Master in Ai, Digital Arts and Creative Desigin program is designed for media and communications business professionals who seek to build expertise in best management practices and in emerging technology, while acquiring the strategic knowledge required to lead and to manage in an increasingly global environment. Program curriculum covers topics ranging from best management practices, entrepreneurial thinking and executive leadership to managing the media mix, managerial strategies, building a brand, and analysis of innovative technologies. Whether you are preparing to launch a career in media or have prior working experience, you will have the opportunity to customize your course of study, based upon your interests and your professional development goals, through personalized academic advisement.

About Program

Eligibility:

Candidates should have completed 16 years of education in any discipline

Specialization

 

Film Making
Graphic Design
Animation
Media Marketing
Digital Photography
Social Media
Media Management

Ai & Digital Art

Scheme of Study (Semester Wise)

Course CodeCourse TitleCredit Hours
MM501Media Analysis & Marketing Management3
MM502Professional Management in Media Industry3
COM501HRM Communications3
COM502Science of Organizational Behavior3
MM503Strategic Media Management3
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ACA501Digital Media Communication3
MM504Gamification3
COM503Global Marketing3
MM505Strategic Media Marketing3
ELEElective-13
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ELEElective-23
ELEElective-33
IPTDProject3
Total Credit Hours9
Course CodeCourse TitleCredit Hours
ACA501Electronically Enhanced Imaging3
AFA501Mix Media Drawing & Painting3
ADE501Adv. Color Theory3
ACA502Adv. Digital Photography3
ATF501Adv. Screenplay & Scriptwriting3
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ACA501Digital Media Communication3
MM504Gamification3
ACA503Adv. Non-Linear Editing3
ACA504Adv. Web Development3
ELEElective-13
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ELEElective-23
ELEElective-33
IPTDProject3
Total Credit Hours9
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