Undergraduate Program

Bachelor of Business Administration (BBA)

Introduction

Welcome to the Bachelor of Business Administration (BBA) program, a comprehensive and dynamic undergraduate degree that prepares students for success in the fast-paced and ever-changing world of business. Our program is designed to provide students with a solid foundation in business principles, theories, and practices, as well as the skills and knowledge necessary to succeed in a variety of professional settings.

Through a combination of core courses, electives, and experiential learning opportunities, BBA students will gain a deep understanding of business concepts, including finance, marketing, management, accounting, and more. Our expert faculty, state-of-the-art resources, and strong industry connections will help students develop the skills and expertise needed to excel in their chosen career path.

Whether your goal is to start your own business, pursue a career in a multinational corporation, or simply gain a deeper understanding of the business world, our BBA program will provide you with the tools and knowledge necessary to achieve your goals.

Industry Advisory Board (IAB) & Platforms

Our BBA program is recognized by its strong industry connections and the guidance of our Industry Advisory Board. Comprised of leaders, entrepreneurs and innovators from top leading companies, this board plays a crucial role in shaping our curriculum, ensuring that our students are equipped with market driven skillset and knowledge of today’s changing landscape be it employers demand or setting up your entrepreneurial mindset.

Why BBA from SHU?

Interdisciplinary Approach:

The BBA program offers a well-rounded education, covering essential business disciplines such as management, finance, marketing, corporate analytics, business intelligence, HRM and entrepreneurship to promote idea building, strategy development, Freelancing and entrepreneurial spirit.

Practical Exposure through Modern Teaching Pedagogies:

The program offers real-world learning through case studies, simulations, and project-based learning.

A Tight Knit of Industrial Exposure:

The program offers intensive industry exposure through internships, experiential learning projects, and frequent industrial visits. Students gain valuable experience by interacting with professionals and entrepreneurs to understand how businesses operate in real-time. This strong network opens vast industry, startup, and freelancing opportunities for students.

Foreign Qualified Faculty:

The faculty is not only highly qualified but also deeply invested in student success. They offer personalized guidance and mentorship, helping students navigate their academic and career journeys.

Industry-Driven Curriculum:

Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

Education career opportunities concept The graduate’s hat as a bridge from poverty to success 3d render on blue
Industry-Driven Curriculum:

Our curriculum is constructively designed and regularly updated in collaboration with industry experts to bridge the gap between academic learning and professional practices.

Leading with Integrity – CSR in Our BBA Program:

The program instills ethical decision-making and social responsibility skills among students through various CSR activities and community services, transforming them into well-rounded individuals.

About Program

  • The primary program objective is to develop the foundational knowledge of the students in all major areas of business.
  • Development of personal competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.
  • Development of communication skills, quantitative reasoning, and business analysis competencies.
  • Be acquainted with business dynamics and functionalities, practices, and processes.
  • Understand the role of economics in the world marketplace, and acquire an awareness of local and global business issues.

A BBA (Bachelor of Business Administration) degree from Salim Habib University equips students with the skills and knowledge to excel in dynamic business environments. Our students gain access to diverse internship opportunities across key business functions, including marketing, finance, human resources, operations, and sales, allowing them to develop hands-on experience and industry exposure.

Graduates of our BBA program are well-prepared for rewarding career paths, such as Marketing Manager, Financial Analyst, Business Consultant, HR Specialist, Operations Manager, and Entrepreneur. Strong internship experience, industry collaborations, and networking opportunities provided by Salim Habib University give our students a competitive edge in the job market, ensuring they thrive in leading national and multinational organizations.

Entry Requirements
The applicant should:

  • Have 45% marks in HSC or equivalent marks in A-levels, or other qualifications
  • Qualify the Aptitude Test and Interview.
  • Marketing
  • Technology Management and Innovation
  • Finance and Banking
  • Human Resources Management
  • Intrapreneurship and Startup Management
  • Supply Chain Management

Scheme of Study (Semester wise)

Duration: 4 Years
Semesters: 8
Credit Hours: 142

Course CodeCourse TitleCredit Hours
CSC106Introduction to Computer Applications2+1
ENG101Functional English2+1
ACC101Introduction to Accounting2+1
MGT101Principles of Management and Leadership3+0
HUM101Foundation of Human Behavior3+0
Total Credit Hours15
Course CodeCourse TitleCredit Hours
ECO102Microeconomics3+0
MTH107Business Mathematics3+0
MKT101Principles of Marketing3+0
ACC106Financial Accounting and Corporate Reporting2+1
IST102Islam and World Religions2+0
PDV103Personal Development and Career Planning0+2
Total Credit Hours16

 

Course CodeCourse TitleCredit Hours
IIP101Industry Immersion Project – I (Community Service)0+0
Total Credit Hours0
Course CodeCourse TitleCredit Hours
ENG105Presentation and Communication Skills3+0
MGT201Organizational Behavior and Leadership3+0
FIN206Introduction to Finance3+0
PHI101Philosophy, Logic, and Critical Thinking3+0
MTH104Introduction to Business Analytics3+0
PST101Pakistan Studies2+0
Total Credit Hours17

 

Course CodeCourse TitleCredit Hours
MKT201Consumer Behavior3+0
MGT205Human Resource Management3+0
FIN204Financial Management3+0
MTH210Calculus with Applications3+0
ECO203Macroeconomics3+0
PDV203Arts and Literature0+2
Total Credit Hours17

 

Course CodeCourse TitleCredit Hours
IIPxxx*Industry Immersion Project – II (Corporate)0+3
Credit Hours0
Course CodeCourse TitleCredit Hours
ENG306Applied Business Communication3+0
MTH304Business Analytics (Modelling & Forecasting)3+0
ECO301Financial Institutions and Markets3+0
LAW202Legal Environment for Business in Pakistan3+0
ACC306Accounting for Management Decisions3+0
FIN202Securities Trading & Applied Economics0+2
Total Credit Hours17
Course CodeCourse TitleCredit Hours
MGT305Business Research Methods3+0
MGT301Operations and Project Management3+0
XXXxxx*Business Majors Elective I3+0
XXXxxx*Pakistan Economy3+0
XXXxxx*Natural Science/Social Science/Humanities Elective-I3+0
MGT304Foreign Language3+0
Total Credit Hours18
Credit Hours0
Course CodeCourse TitleCredit Hours
MGT401Entrepreneurship3+0
MKT401Marketing Research3+0
MGT404Business Simulations3+0
XXXxxx*ELP – 13+0
XXXxxx*Business Majors Elective-II3+0
XXXxxx*Business Minors Elective-I3+0
Total Credit Hours18

 

Course CodeCourse TitleCredit Hours
MGT405Business Strategy3+0
HUM401Business Ethics3+0
XXXxxx*Business Majors Elective-III3+0
XXXxxx*Business Majors Elective-IV3+0
XXXxxx*Business Minors Elective-II3+0
XXXxxx*ELP – 23+0
Total Credit Hours18

 

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