Undergraduate Program

BS AI Digital Arts & Creative Design

Introduction

In the BS AI Digital Arts & Creative Design program, students explore a variety of artistic and academic disciplines through digital mediums. This comprehensive course covers key areas, including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you aim to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.

Why BS AI Digital Arts & Creative Design from SHU?

International standard cutting-edge curriculum:

The curriculum incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.

Real world applications and research:

The program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.

Experiential and project-based learning:

The program involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.

Career-focused marketable and entrepreneurial skills:

The program equips students with essential skills to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends, all of which are important for launching and sustaining successful careers.

Personalized industry mentorship for nurturing entrepreneurial ideas:

Students receive tailored guidance from professionals to refine their creative concepts and business strategies that help turn innovative ideas into viable projects and career opportunities.

Opportunities for international exposure and mobility through competitions and exhibitions:

Students are provided with a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.

Support and guidance from highly experienced and well-qualified faculty members:

Students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.

Expert Advisors from Industry

  • Comprises professionals from the digital arts, film and television, media, creative design, technology industries, and academia.
  • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
  • Foster students’ technical and professional development, ensuring they can secure job placements and entrepreneurial opportunities.
  • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
  • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

About Program

The BS AI Digital Arts & Creative Design program intends to:

  • Equip students with hands-on skills in industry-standard digital tools and software.
  • Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
  • Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
  • Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
  • Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
  • Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

 Internship Opportunities

Students in the BS AI, Digital Arts & Creative Design gain valuable experience through internships in:

  • Digital Media Agencies
  • Graphic Design Studios
  • Animation Companies
  • AI Development Firms
  • Advertising Agencies
  • Video Production Companies
  • E-commerce Platforms
  • Game Development Studios
  • Social Media Management Firms
  • Art and Design Schools

Career Prospects  

Graduates of this program pursue various career paths, including:

  • Graphic Designer
  • Digital Artist
  • Animator
  • Content Creator
  • Web Designer
  • Social Media Specialist
  • Video Editor
  • Marketing Coordinator
  • Creative Assistant

And more……

  • All students with 45% marks in HSC (Intermediate) from any discipline, A-levels, or an equivalent qualification are eligible to apply.
Graphic Design

It focuses on creating visually appealing content that effectively communicates messages. Students gain expertise in essential skills, including typography, color theory, and layout design, enabling them to produce eye-catching graphics for print and digital platforms. This specialization prepares graduates for careers in advertising, branding, and multimedia design.

Animation

It immerses students in the art of bringing images to life through movement and storytelling. By covering both traditional and digital techniques, students gain proficiency in 2D and 3D animation, character design, and visual effects. This specialization equips graduates for careers in film production, gaming, and digital media.

 Media Production

Students learn about cinematography, sound design, and post-production processes, gaining hands-on experience editing audio-visual content with industry-standard equipment and software. This program prepares graduates for diverse roles in film, television, and digital content creation.

Scheme of Study (Semester Wise)

Degree Structure

  • Duration: 4 Years
  •  Semester: 8
  •  Credit Hours: 136

Course CodeCourse TitleCredit Hours
AR101History of Design3+0
ENG101English-13+0
FA101Still Life Drawing3+0
CA101Digital Drawing & Illustration-13+0
DE102Color Theory3+0
DE101Basic Design3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
FA102Figure Drawing3+0
MSC102Media Psychology3+0
CA102Digital Drawing & Illustration-23+0
MMK101Media Marketing3+0
ENG102Presentation and Communication skills3+0
DE 103Packaging Graphics3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
MMK201Media Advertising3+0
AR201Story Boarding3+0
MM201Introduction to Animation3+0
CA201Digital Image Manipulation3+0
ENG112Oral Communication (Speech)3+0
DE201Typography3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
MP451Music Production3+0
DE202Advertising Designs3+0
AR202Printing Procedure3+0
MMK202Media Branding3+0
CA202Digital Photography3+0
ANM2022D Animation3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
CA3013D Modeling & Animation Techniques3+0
CA302Web Site Development3+0
CA303Non-Linear Editing3+0
MM301Research & Media Planning3+0
DE301Advance Media Concepts-13+0
DE302Copy Writing3+0
Total Credit Hours18
Course CodeCourse TitleCredit Hours
CA304Advance 3D Modeling3+0
DE303Advance Media Concepts-23+0
MM302Digital Movie Making3+0
SSC302Media Ethics3+0
MM401Gamification3+0
PST-101Pakistan & Islamic Studies4+0
Total Credit Hours19
Course CodeCourse TitleCredit Hours
CAIVideo for Visual Effects3+0
CAIAdvance Animation Techniques3+0
ELEElective-13+0
ELEElective-23+0
XXX-CADCProject-13+0
Total Credit Hours15
Course CodeCourse TitleCredit Hours
XXX-CADCInternship3+0
ELEElective-33+0
ELEElective-43+0
XXX-CADCProject-23+0
Total Credit Hours15
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