Undergraduate Program

BS AI, Digital Arts & Creative Design

Faculty of Management Science

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Department of Social Science and Humanities

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Faculty of Management Science

Department of Social Science and Humanities

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    Introduction

    In the BS AI, Digital Arts & Creative Design program, students explore a variety of artistic and academic disciplines through digital mediums. This comprehensive course covers key areas, including graphic design, digital illustration, animation, interactive media, and user experience (UX) design. Whether you aim to become a graphic designer, a digital illustrator, or a multimedia artist, this program offers a strong foundation in both technical skills and creative principles.

    Why BS AI, Digital Arts & Creative Design from SHU?

    International standard cutting-edge curriculum:

    The curriculum incorporates the latest trends and technologies in digital media, ensuring students are equipped with advanced skills and knowledge. It emphasizes global best practices and prepares graduates to excel in a rapidly evolving creative industry.

    Real world applications and research:

    The program involve practical projects and studies that address current industry challenges, integrating academic theory with hands-on experience.

    Experiential and project-based learning:

    The program involves students working on real-world projects and practical tasks to apply theoretical knowledge. It enhances skills through hands-on experience and problem-solving in dynamic, creative environments.

    Career-focused marketable and entrepreneurial skills:

    The program equips students with essential skills to excel in the industry by developing practical abilities and business acumen. This includes creating a professional portfolio, networking, and understanding market trends, all of which are important for launching and sustaining successful careers.

    Personalized industry mentorship for nurturing entrepreneurial ideas:

    Students receive tailored guidance from professionals to refine their creative concepts and business strategies that help turn innovative ideas into viable projects and career opportunities.

    Opportunities for international exposure and mobility through competitions and exhibitions:

    Students are provided with a platform to showcase their work globally, gain diverse perspectives, and connect with industry leaders. These experiences enhance their visibility and broaden their professional network.

    Support and guidance from highly experienced and well-qualified faculty members:

    Students receive expert mentorship, industry insights, and advanced knowledge to excel in their creative careers. This guidance fosters skill development and professional growth.

    Expert Advisors from Industry

    • Comprises professionals from the digital arts, film and television, media, creative design, technology industries, and academia.
    • Guide students to professional excellence, fostering an in-depth understanding of industry trends and best practices.
    • Foster students’ technical and professional development, ensuring they can secure job placements and entrepreneurial opportunities.
    • Provide valuable networking prospects for students, connecting them with industry leaders and potential employers.
    • Promote collaboration between academia and industry, ensuring the curriculum stays relevant and aligned with current industry needs and advancements.

    About Program

    The BS AI, Digital Arts & Creative Design program intends to:

    • Equip students with hands-on skills in industry-standard digital tools and software.
    • Instill a deep understanding of fundamental design principles such as color theory, typography, layout, and visual hierarchy to create aesthetically pleasing and effective designs.
    • Encourage innovative and critical thinking by engaging students in diverse artistic projects and real-world scenarios, promoting original and imaginative solutions.
    • Guide students in developing a strong and diverse portfolio showcasing their skills and creativity, preparing them for competitive job markets and career opportunities.
    • Provide insights into current trends, technologies, and practices in the digital arts and creative design industry, ensuring students are aware of and can adapt to industry changes.
    • Equip students with the practical experience and professional skills necessary to pursue a variety of roles in the digital arts and design fields, including graphic design, animation, UX/UI design, and multimedia production.

     Internship Opportunities

    Students in the BS AI, Digital Arts & Creative Design gain valuable experience through internships in:

    • Digital Media Agencies
    • Graphic Design Studios
    • Animation Companies
    • AI Development Firms
    • Advertising Agencies
    • Video Production Companies
    • E-commerce Platforms
    • Game Development Studios
    • Social Media Management Firms
    • Art and Design Schools

    Career Prospects  

    Graduates of this program pursue various career paths, including:

    • Graphic Designer
    • Digital Artist
    • Animator
    • Content Creator
    • Web Designer
    • Social Media Specialist
    • Video Editor
    • Marketing Coordinator
    • Creative Assistant

    And more……

    • Minimum 45 % in HSSC (Pre-medical or Pre-Engineering) or Equivalent qualifications recognized by the Inter Board Committee of Chairmen (IBCC)
    • Clear the Aptitude Test and Interview at Salim Habib University
    Graphic Design

    It focuses on creating visually appealing content that effectively communicates messages. Students gain expertise in essential skills, including typography, color theory, and layout design, enabling them to produce eye-catching graphics for print and digital platforms. This specialization prepares graduates for careers in advertising, branding, and multimedia design.

    Animation

    It immerses students in the art of bringing images to life through movement and storytelling. By covering both traditional and digital techniques, students gain proficiency in 2D and 3D animation, character design, and visual effects. This specialization equips graduates for careers in film production, gaming, and digital media.

     Media Production

    Students learn about cinematography, sound design, and post-production processes, gaining hands-on experience editing audio-visual content with industry-standard equipment and software. This program prepares graduates for diverse roles in film, television, and digital content creation.

    Scheme of Study (Semester Wise)

    Degree Structure

    • Duration: 4 Years
    •  Semester: 8
    •  Credit Hours: 136

    Course Code Course Title Credit Hours
    DES101 History of Design 3+0
    ENG101 English-1 3+0
    ART101 Still Life Drawing 3+0
    ART102 Digital Drawing & Illustration-1 3+0
    DES102 Color Theory 3+0
    DES103 Basic Design 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    ART103 Figure Drawing 3+0
    PSY101 Media Psychology 3+0
    ART104 Digital Drawing & Illustration-2 3+0
    MKT101 Media Marketing 3+0
    ENG102 English-2 3+0
    DES104 Packaging Graphics 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    MKT201 Media Advertising 3+0
    ART201 Story Boarding 3+0
    ANM201 Introduction to Animation 3+0
    DES201 Digital Image Manipulation 3+0
    COM101 Oral Communication (Speech) 3+0
    ART202 Typography 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    MUS101 Music Production 3+0
    DES202 Advertising Designs 3+0
    PRT101 Printing Procedure 3+0
    MKT202 Media Branding 3+0
    PHO101 Digital Photography 3+0
    ANM202 2D Animation 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    ANM301 3D Modeling & Animation Techniques 3+0
    WEB301 Web Site Development 3+0
    EDI301 Non-Linear Editing 3+0
    MED301 Research & Media Planning 3+0
    ADV301 Advance Media Concepts-1 3+0
    WRI301 Copy Writing 3+0
    Total Credit Hours 18
    Course Code Course Title Credit Hours
    SSH-307 Advance 3D Modeling 3+0
    SSH-308 Advance Media Concepts-2 3+0
    SSH-309 Digital Movie Making 3+0
    SSH-310 Media Ethics 3+0
    SSH-311 Gamification 3+0
    PST-101 Pakistan & Islamic Studies 4+0
    Total Credit Hours 19
    Course Code Course Title Credit Hours
    SSH-401 Video for Visual Effects 3+0
    SSH-402 Advance Animation Techniques 3+0
    SSH-XXX Elective-1 3+0
    SSH-XXX Elective-2 3+0
    SSH-XXX Project-1 3+0
    Total Credit Hours 15
    Course Code Course Title Credit Hours
    SSH-100 Internship 3+0
    SSH-XXX Elective-3 3+0
    SSH-XXX Elective-4 3+0
    SSH-XXX Project-2 3+0
    Total Credit Hours 15
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