Associate Degree Program
Associate Degree in Digital Marketing
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Introduction
The Associate Degree in Digital Marketing equips students with hands-on knowledge and practical skills to thrive in the digital economy. The curriculum blends marketing fundamentals with advanced digital strategies, empowering graduates to become valuable assets in today’s fast-paced online business environment.
This program offers a robust foundation in digital communication tools, analytics, social media, branding, SEO/SEM, and e-commerce — ideal for students aiming for early entry into the workforce or further study in digital business or marketing disciplines.
About Program
Program Objectives
Graduates will be able to:
- – Understand how consumer perceptions and brand loyalty are shaped and influenced.
- – Apply segmentation, targeting, and positioning (STP) strategies to real-world marketing challenges.
- – Conduct competitive audits and digital campaign analyses.
- – Interpret trends and technologies in the ever-evolving digital space.
- – Develop and execute comprehensive digital marketing strategies.
Internship and Career Prospects
- Digital Marketing Manager
- Social Media Strategist
- Content Marketing Executive
- SEO / SEM Specialist
- Affiliate Marketer
- Performance Marketer
- E-commerce Manager
- Digital Brand Consultant
Eligibility Criteria
- Intermediate / A-level / 12-Year Equivalent Education
- Basic computer literacy recommended
- No prior marketing experience required
Scheme of Study (Semester Wise)
- Duration: 2 Years (4 Semesters)
- Total Credit Hours: 72
- Level: Associate Degree
1st Year
Semester 1 (18 Credit Hours)
- Functional English
- Information and Communication Technology
- Islamic Studies / Ethics
- Fundamentals of Marketing
- Introduction to Psychology
- Social Media and Internet Marketing
Semester 2 (18 Credit Hours)
- Introduction to Mathematics
- Academic & Professional Writing
- Introduction to Entrepreneurship (Elective)
- Communication Skills
- Customer Insights in Digital Space
- Principles of Affiliate Marketing
2nd Year
Semester 3 (18 Credit Hours)
- Pakistan Studies
- Fundamentals of Management
- Fundamental Techniques of SEO
- Microeconomics (Elective)
- Content Strategy and Creation (Elective)
- Digital Advertising & Paid Media
Semester 4 (18 Credit Hours)
- Introduction to Statistics
- Personal Development
- E-commerce and Online Business Models (Elective)
- Marketing Analytics & KPIs
- Influencer & Community Marketing (Elective)
- Digital Marketing Strategy & Planning
