Provide a fast-track degree pathway for students with 14 years of prior education.
Develop strong creative, conceptual, and technological skills in digital arts and design.
Equip graduates with expertise in content creation, animation, branding, and interactive media.
Prepare students to excel in the rapidly evolving global creative and media industries.
Undergraduate Program
BS AI Digital Arts & Creative Design — Bridge Program
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Introduction
The Bridge Program is a specially designed 2.5-year transitional degree that enables students with 14 years of prior education (e.g., BA, BCom, BSc) to pursue a full-fledged BS AI Digital Arts & Creative Design. This program blends foundational knowledge in creative design, media arts, and emerging technologies, allowing students to confidently step into the rapidly evolving world of digital arts and interdisciplinary design practices. Whether your background is in arts, business, or science, this program equips you with the essential creative, conceptual, and technological tools required to thrive in today’s innovative media and design industries.
About Program
Program Objectives
Internship and Career Prospects
Students of the BS AI Digital Arts & Creative Design — Bridge Program gain real-world exposure through mandatory internships with leading design studios, media houses, advertising agencies, and tech-driven creative companies. These internships provide valuable hands-on experience, professional networking opportunities, and a practical understanding of industry workflows.
Graduates can pursue diverse career paths, including but not limited to:
Graphic Designer / Visual Artist
Animation Artist / Motion Graphics Designer
Digital Illustrator / Concept Artist
UI/UX Designer
Media Branding & Marketing Specialist
Digital Content Creator
Photographer / Videographer
Advertising & Creative Strategy Professional
With the program’s strong focus on creative innovation and emerging technologies, graduates are well-positioned to work in local and international creative industries—or even launch their own entrepreneurial ventures.
Eligibility Criteria
- Candidates must have completed at least 14 years of education (BA, BCom, BSc or equivalent) from an institution recognized by the Higher Education Commission (HEC) of Pakistan.
- A minimum of 45% marks in the last completed degree.
- Must pass the university’s admission test with a minimum score of 50%.
Specialization
Graphic Design
It focuses on creating visually appealing content that effectively communicates messages. Students gain expertise in essential skills, including typography, color theory, and layout design, enabling them to produce eye-catching graphics for print and digital platforms. This specialization prepares graduates for careers in advertising, branding, and multimedia design.
Animation
It immerses students in the art of bringing images to life through movement and storytelling. By covering both traditional and digital techniques, students gain proficiency in 2D and 3D animation, character design, and visual effects. This specialization equips graduates for careers in film production, gaming, and digital media.
Media Production
Students learn about cinematography, sound design, and post-production processes, gaining hands-on experience editing audio-visual content with industry-standard equipment and software. This program prepares graduates for diverse roles in film, television, and digital content creation.
Scheme of Study (Semester Wise)
1st Year
Bridge Semester
| Course Code | Course Title | Credit Hours |
| AR 101 | History of Design | 3+0 |
| ENG101 | English-1 | 3+0 |
| FA 101 | Still Life Drawing | 3+0 |
| CA102 | Digital Drawing & Illustration-1 | 3+0 |
| DE 102 | Color Theory | 3+0 |
| DE 101 | Basic Design | 3+0 |
Semester - V
| FA103 | Figure Drawing | 3+0 |
| MSC102 | Media Psychology | 3+0 |
| CA 102 | Digital Drawing & Illustration-2 | 3+0 |
| MMK101 | Media Marketing | 3+0 |
| AR 201 | Story Boarding | 3+0 |
| DE 103 | Packaging Graphics | 3+0 |
Year 2
Semester - VI
| MMK202 | Media Branding | 3+0 |
| MP451 | Music Production | 3+0 |
| MM202 | Introduction to Animation | 3+0 |
| CA201 | Digital Image Manipulation | 3+0 |
| AR202 | Printing Procedure | 3+0 |
| DE201 | Typography | 3+0 |
Semester - VII
| ANM202 | 2D Animation | 3+0 |
| DE 202 | Advertising Designs | 3+0 |
| CA202 | Digital Photography | 3+0 |
| ELE | Elective-1 | 3+0 |
| ELE | Elective-2 | 3+0 |
| XXX-CADC | Project-1 | 3+0 |
Year 3
Semester - VIII
| CA303 | Non-Linear Editing | 3+0 |
| DE301 | Copy Writing | 3+0 |
| DE301 | Advance Media Concepts-1 | 3+0 |
| ELE | Elective 3 | 3+0 |
| ELE | Elective 4 | 3+0 |
| XXX-CADC | Project-2 | 3+0 |
