Storytelling of Design and Communication in Advertising

On Thursday, April 24, 2025, the Center for AI, Digital Arts & Creative Design at Salim Habib University held a Guest Lecture session titled “Storytelling of Design and Communication in Advertising.”

Mr. Mir Farhad Khalid, Senior Art Director and Department Lead at IAL Saatchi & Saatchi, led the session, sharing insights on the importance of storytelling in advertising. He emphasized how compelling narratives enhance design and engage audiences. Students actively participated, asking questions and exploring the intersection of creativity and strategy.