Mr. Shah M. Saleem

Designation

Senior Lecturer

Department

Specialization

Marketing

Qualifications

M.B.A / M.Phil (In progress)

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    Biography

    Currently serving as Senior Lecturer in Business Administration Department, Salim Habin University. Shah Muhammad Saleem, received his MBA from Institute of Business Administration (IBA), M.Sc Applied Physics from University of Karachi and presently pursuing M.Phil leading to PhD program.

    A seasoned professional, with outstanding marketing & sales management, brand management,  corporate management, business excellence, demand management and monitoring skills with the ability to support multiple business projects in a matrix organizational structure.

    Result-oriented, integrity-driven, and high-performing, has 30 years of corporate experience in Business Excellence, Demand Management, Marketing and Sales Management. He has served at Abbott Laboratories (Pakistan) Ltd. In different capacities i.e. as Head of Business Excellence & Demand Management, Marketing Manager, National Sales Manager, International Marketing Manager for Sri Lanka & Bangladesh and Group Product Manager. Prior to Abbott, has served in Knoll Pharmaceuticals, Boots Pharmaceuticals, Otsuka Pharmaceuticals and State Petroleum Refining & Petrochemical Corporation. HE was asscociated with Institute of Business management from Jan, 2021 to Dec, 2024 and taught Marketing courses. He had also been associated with IBA, PAF KIET, Bahria University as a visiting faculty member for more than four years.  His areas of interest include Brand management, Consumer Behavior, Sales Management, Demand Management, Business Excellence and diversifying learning strategies.

    Courses Taught

    Brand management, Consumer Behavior, Sales Management, Marketing Management, Capstone

    Achievements

    • Results-driven business leader with a proven track record in business development, product launches, and international market expansion.
    • Successfully led initiatives at Abbott Laboratories and Knoll Pharmaceuticals, driving market share growth through targeted strategies.
    • Spearheaded specialty care product launches, achieving strong growth in primary and specialty segments.
    • Managed operations in Sri Lanka and Bangladesh, increasing sales by 25% through segmentation and targeting strategies. SAP Forecast Model Implementation (Demand Planning Optimization)
    • Sales Force Cycle Meetings
    • Growth Strategy implementation in International Operations – Sri Lanka & Bangladesh

    Research Interest

    His research interests encompass brand management and consumer behavior.

    Selected Publications

    18/10/2023

    Effect of Pharmaceutical Sales Representatives' unethical practices on sales performance: A comparison between MNCs & National companies” is published in KASBIT Business Journal 2023, with Dr. Sania Usmani, KASBIT Business Journal, 16(3), 61-81, Saleem, S, M., & Usmani, S.

    05/05/2023

    Retaining Employees with Adoption of Industry 4.0 Technologies in the Automotive Sector– Mediation of Training 4.0 & Employee Competency” is published in Journal of Organisational Studies and Innovation Vol. 10, no3, Autumn 2023

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