Muhammad Ali Raza
F19BBA06
Career Objective
As a marketing graduate, my goal is to focus on branding, research, and consumer knowledge and use these fundamental skills to support the development of a growing company. I want to use my branding knowledge to create and market a distinctive brand identity that connects with target markets and distinguishes the business from rivals. In addition, I hope to use my knowledge of research and data analysis to find customer insights and spot market gaps that will help me develop and refine my marketing strategy.I want to specialise in customer relationship management so that I can develop and maintain great ties with customers, boosting loyalty and promoting growth. I have a thorough awareness of consumers and their demands. In the end, I want to use marketing to significantly affect the company’s financial performance and establish myself as a useful asset.
Field of Interest
Adverstising
Branding
Business development
Channel Management
Consumer Behavior
Logistics
Psychology
Public Relation
Retail Management
Sales and Marketing
Strategies building
List of Electives
- Sales management
- Retail Management
- Advertising
- Big data
- Logistics
- Psychology
Professional Skills/Interests
Interests
Marketing, supply chain
Computer Literacy/IT Skills
Proficiency
Major Skills (Core Area)
Branding, emotional Intelligence, Sales and marketing, Analytical, Decisive, Research, Advertising
Languages
- English
- Urdu
- chinese (basics)
Experience
| Title | Description | From Date | To Date |
|---|---|---|---|
| Business Development Intern | Herbion International | 12/10/2021 | 21/11/2021 |
| Customer Support Representative | Prodigy Technologies | 12/05/2019 | 12/09/2022 |
| HR Intern | Pakistan Civil Aviation Authority | 06/04/2022 | 06/05/2022 |
| Intern in NGO | Darul Sakoon | 11/08/2022 | 15/09/2022 |
| Public Relations core Team member | TEDex Azadi Street | 11/10/2022 | 15/12/2023 |
Term Projects
| Project Name | Domain | Description | Year |
|---|---|---|---|
| A complete ERP system was developed using Excel for the project, including a database, touch buttons for toggling between displays, and capacity storage. | Intro to MIS and ERP | CSC-307 | 2022 |
| I was able to maximise profit by selling products within the University as per the offered guidelines, which helped me in realising that I may be a successful salesperson. | Operation and Project Management | MGT-301 | 2021 |
| In order to understand the operations and activities performed within the retail outlets, we were encouraged to create a planogram in order to think like managers. and we exceeded expectations, receiving several compliments on our work.We obtained a full | Retail Management | MKT-403 | 2022 |
| We inform individuals about the importance of working for animals. To educate the public about the need of treating stray animals properly, I personally visited many veterinary facilities and taped doctor interviews. Because of this, we received numerous | Personality Development and Career planning 4 | PDV-303 | 2022 |
| Writing an article addressing the societal issue of cyberbullying was something I worked on. I did extensive study on the laws, ramifications, ways to stop it, and repercussions if we can't get ourselves out of it for it. To fully comprehend the intricat | Legal Environment for business | LAW-201 | 2022 |
| developed a whole advertising strategy for a business by conducting market research at suppliers and other places creating a budget, determining the best times to make posts, and working on content writing. | Advertising | MKT-407 | 2022 |
| increased the prominence of our business, which we established in E-Commerce Subject We implemented strategies to ensure continuously outstanding outcomes and distinguished our firm by creating our company's presence on Omni Channel and placing a greater | E-commerce | MIT-412 | 2022 |
