SHU Students Gain Insights from Top CMOs at The Marketing Heist Event

The Career Placement & Industrial Liaison Office (CPILO) at Salim Habib University provided Business Management students, namely Duaa Mehmood, Mahnoor Khan, Basil Noman, Fizza Patel, and Aijaz Ali, with the opportunity to attend The Marketing Heist, a unique platform which featured Pakistan’s top CMOs, Heads of Marketing, Brand Leaders, and Gen Z individuals to discuss on ‘How They Perceive the Ads’, organized by AshreiTech Academy, at NASTP, on Friday, August 29, 2025.

The event provided students with a valuable opportunity to interact with industry experts, share their perspectives on how brands should engage the youth via advertising, and explore innovative marketing strategies aimed at bridging the generational gap.