Muhammad Ali Raza

F19BBA06

Career Objective

As a marketing graduate, my goal is to focus on branding, research, and consumer knowledge and use these fundamental skills to support the development of a growing company. I want to use my branding knowledge to create and market a distinctive brand identity that connects with target markets and distinguishes the business from rivals. In addition, I hope to use my knowledge of research and data analysis to find customer insights and spot market gaps that will help me develop and refine my marketing strategy.I want to specialise in customer relationship management so that I can develop and maintain great ties with customers, boosting loyalty and promoting growth. I have a thorough awareness of consumers and their demands. In the end, I want to use marketing to significantly affect the company’s financial performance and establish myself as a useful asset.

Field of Interest

Adverstising
Branding
Business development
Channel Management
Consumer Behavior
Logistics
Psychology
Public Relation
Retail Management
Sales and Marketing
Strategies building

List of Electives

  • Sales management
  • Retail Management
  • Advertising
  • Big data
  • Logistics
  • Psychology

Professional Skills/Interests

Interests

Marketing, supply chain

Computer Literacy/IT Skills

Proficiency

Major Skills (Core Area)

Branding, emotional Intelligence, Sales, marketing, Analytical, Decisive, Research, Advertising

Languages

  • English
  • Urdu
  • chinese (basics)

Experience

TitleDescriptionFrom DateTo Date
Business Development InternHerbion International12/10/202121/11/2021
Customer Support RepresentativeProdigy Technologies12/05/201912/09/2022
HR InternPakistan Civil Aviation Authority06/04/202206/05/2022
Intern in NGODarul Sakoon11/08/202215/09/2022
Public Relations core Team memberTEDex Azadi Street11/10/202215/12/2023

Term Projects

Project NameDomainDescriptionYear
A complete ERP system was developed using Excel for the project, including a database, touch buttons for toggling between displays, and capacity storage.Intro to MIS and ERPCSC-3072022
I was able to maximise profit by selling products within the University as per the offered guidelines, which helped me in realising that I may be a successful salesperson.Operation and Project ManagementMGT-3012021
In order to understand the operations and activities performed within the retail outlets, we were encouraged to create a planogram in order to think like managers. and we exceeded expectations, receiving several compliments on our work.We obtained a fullRetail ManagementMKT-4032022
We inform individuals about the importance of working for animals. To educate the public about the need of treating stray animals properly, I personally visited many veterinary facilities and taped doctor interviews. Because of this, we received numerousPersonality Development and Career planning 4PDV-3032022
Writing an article addressing the societal issue of cyberbullying was something I worked on. I did extensive study on the laws, ramifications, ways to stop it, and repercussions if we can't get ourselves out of it for it. To fully comprehend the intricatLegal Environment for businessLAW-2012022
developed a whole advertising strategy for a business by conducting market research at suppliers and other places creating a budget, determining the best times to make posts, and working on content writing.AdvertisingMKT-4072022
increased the prominence of our business, which we established in E-Commerce Subject We implemented strategies to ensure continuously outstanding outcomes and distinguished our firm by creating our company's presence on Omni Channel and placing a greaterE-commerceMIT-4122022
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