Conference Session: From Idea to Impact – Transforming Projects into Marketable Products

This insightful session, held during the recent conference at Salim Habib University, focused on the journey of turning innovative ideas into viable, market-ready products. Dr. Muhammad Abbas, Dean of CS at IoBM, moderated the discussion, guiding a panel of industry experts and entrepreneurs through the practical stages of productization—from ideation and prototyping to validation and go-to-market strategies. Panelists shared success stories and critical lessons learned from launching tech products in competitive markets. Key themes included user-centric design, startup mindset, early-stage funding, and the role of mentorship and academia-industry collaboration in driving innovation. This session empowered students, faculty, and aspiring entrepreneurs to think beyond academic projects and explore real-world impact through commercialization and strategic execution.